ukactive's Team

Steven Ward

Steven Ward


Date joined ukactive: October 2006

Current responsibilities include: Leading the Executive team and working with the Chair, Board, ukactive members, partners and stakeholders to shape where it goes in the future.

Background: Steven started working in the world of sports, health and physical activity policy the week after London won the rights to host the 2012 Olympic and Paralympic Games after completing a first class degree in International History and Politics from the University of Leeds. One year later, after returning to Leeds to complete a Master's Degree in Research, Steven joined ukactive, initially as an intern researcher within the Public Affairs and Policy Team. Steven rose through the ranks of that team, becoming first manager and then Director of the Department, before taking up the position of Development Director in 2012. In April 2015 he was appointed as Executive Director as successor to outgoing CEO David Stalker. In April 2017, Steven Ward was appointed as Chief Executive Officer of ukactive, following a strong two years with Steven at the helm. In his time with ukactive, Steven helped shape the rebrand from the FIA to ukactive, strengthen ukactive's ties to key partners such as the Department of Health and Sport England, and drove ukactive's partnership's with major brands. In his period with ukactive Steven has been a part of the team which has grown the size of its membership base by 42%, grown its staff team by 77% and increased its turnover by 592% whilst maintaining a strict focus on its core mission. In 2014 Steven and the policy team were awarded the 2014 Public Affairs Award for Trade Association Campaign of the Year in recognition of driving almost £40m of additional investment into tackling inactivity at local authority public health team level. He is a policy expert on all matters relating to the promotion of physical activity for health and is a prominent media commentator on the subject, regularly appearing in publications such as the Telegraph, Times and Guardian newspapers. He has also spoken on numerous occasions on both Radio and TV, appearing on the BBC and ITV, as an expert advocate for the physical activity sector.

Keeping active: Outside the office, Steven has built a career in amateur football, taking to the pitches of Watford whenever family commitments allow. A keen fitness fan, he is often trying out new classes and concepts so he can be up to date with the trends impacting the industry and visit as many ukactive members as possible, as well as currently studying for his Level 3 PT Diploma with Future Fit. Ever committed to the cause, he even holiday's actively with his ideal break involving a minimum of five hours of training per day, which he claims his recently acquired Muay Thai "skills" earned in Thailand can prove. 


Geraldine Tuck

Geraldine Tuck

Operations Director

Date Joined: October 2012

Current Responsibilities include: Responsibility of all membership management, events, marketing and quality and standards. This role follows on from a highly successful sales and marketing career in the health and fitness sector.

Background: Geraldine started her career as a Fitness Instructor in central London. Since then, she has worked for operators on a local and regional basis, before taking up national roles with key fitness suppliers.

At Technogym, Geraldine demonstrated strong results and success in developing new business opportunities as well as bringing innovative business solutions to established clients. More recently at D2F, she led a young team forward to deliver against new business sales targets, as well as manage all marketing and brand representation.

Keeping Active: Geraldine is passionate about health and fitness as well as being a keen tennis player and fell walker, particularly in the Lake District, a part of the country that she loves.

Adam Farrant

Adam Farrant

Senior Account Executive

Date Joined ukactive: September 2015

Current responsibilities: As part of the membershipteam, Adam's responsibilities include engaging withcurrent ukactive members, as well as also workingto research and find new members. A key part of hisrole is to make sure members are able to utilise theirmembership to their full potential.

Background: Adam graduated from CanterburyUniversity with a degree in Sport and ExerciseScience, and also worked part time in the leisureindustry whilst studying.Keeping active: Adam has a great interest in sportand exercise, and currently plays football, rugby and

T: 020 7400 8629
Pete Wells

Pete Wells

Head of Key Accounts

Date joined ukactive: June 2007

Current responsibilities include: Pete is responsible for managing and developing standards within the sector. These include the management of the ukactive Code of Practice and Health Commitment Statement as well as Health and Safety for operators. Another role which Pete has been integral to is making sure that ukactive members are up to date with any change in legislation that may affect them, such as the upcoming changes in PPL.

Background: Pete had a year out after finishing his Sport and Leisure management degree before starting at the FIA (as it was).

Keeping active: Pete is a keen racket sports player, but believes that his best days may be behind him after a string of injuries. Pete still enjoys playing racket sports, as well as football and attending the gym. He is also the undefeated ukactive office badminton champion.

T: 020 7400 8630
Ade Lawal

Ade Lawal

Junior Manager, Digital Communications

Date Joined: June 2014

Current Responsibilities include: Providing critical support to ukactive's Marketing and Communications team, acting as the communications frontline for the organisation internally and externally. The post holder is responsible for the design of core ukactive brand collateral across platforms, is the lead on social media implementation to support ukactive's priority initiatives and ensures the smooth running of ukactive's day-to-day press office function.

Background: University of Bradford Media Studies 2010 graduate, Financial and administration background with Santander, online freelance journalist, copywriter intern and social media analyst for Coca-Cola.

Keeping Active: Loves the gym and an avid mixed martial artist (UFC enthusiast).


Yasmeen Seth

Yasmeen Seth

Head of Organisation Development

Date joined ukactive: July 2015

Current Responsibilities include: Yasmeen is responsible for ensuring end to end HR for ukactive. This includes HR planning and entire gamut of HR- Recruitment, Performance Management & Talent Management

Yasmeen holds many years of HR experience. She has previously held HR Business partner roles and specialist roles in Talent Management, Talent development and Rewards Management

Keeping active: Yasmeen enjoys going to the gym and taking long walks


Matthew Wade

Matthew Wade

Research Officer

Date joined ukactive: January 2015

Current responsibilities: Matthew is part of the ukactive Research Institute providing support to various projects. 

Background: Matthew studied as an undergraduate at the University of Gloucestershire obtaining a degree in Sport and Exercise Sciences and went on to study for a Masters degree in the same subject at Cardiff Metropolitan University focusing on biomechanics. During this time Matthew undertook several research projects investigating the biomechanics of the sprint start, presenting his findings at the BASES Student Conference. 

Keeping active: Matthew follows a variety of sports. His main sport is football and plays when he can and is a keen runner. 


T: 020 7400 8637
Will Smithard

Will Smithard

Strategic Projects Director

Date Joined: January 2015

Current responsibilities: Overseeing ukactive's strategic projects function which delivers work across health, major brands and research.

Background: Prior to joining ukactive, Will spent the previous decade in the management consultancy industry and predominately at Deloitte, where he specialised in delivering programme leadership across global major events and in the public and private sectors. He spent almost three years seconded to the London 2012 organising committee, where he was responsible for planning, executive-level stakeholder management and reporting and governance of the Games. He also worked in the Middle East planning and implementing strategic programme management for the 2022 FIFA World Cup.

Keeping active: Will is a keen runner, ran his first marathon in 2014 and can be seen on most Saturday mornings chugging around Richmond Park. He also likes to swim, cycle and play a bit of tennis and golf.

Kenny Butler

Kenny Butler

Health and Wellbeing Manager

Date joined ukactive: June 2014

Current responsibilities include: A qualified physiotherapist, he manages and develops ukactive's health and wellbeing projects including the flagship programme called Let's Get Moving. He is responsible for the external growth of this key physical activity programme, the face-to-face interaction with stakeholders and the community exercise professionals delivering the programme in GP surgeries, corporations and other settings.

Background: Kenny is British-Canadian and has been a clinician in the USA, UK and Canada including touring the world with the Canadian Rugby team. He brings his combined clinical and business skills - as an entrepreneur in the physiotherapy world having created a chain of high-street physiotherapy clinics and an extensive network of corporate physiotherapy clinics.

Keeping active: Practicing what he preaches here at ukactive, he runs and plays a 'Dads Kickabout' football league, is a keen walker, especially around his treasured London, loves live music, cycles and dabbles with Tennis.

Geremy Sagoe

Geremy Sagoe

Public Affairs and Policy Manager

Date joined ukactive: October 2014

Current responsibilities include:  in addition to account management on numerous Strategic Partner Group relationships, Geremy plays a key role in Supporting campaigns and policy
initiatives that support new and existing communications, public affairs and research programmes.
His role includes research, tracking and monitoring of sector specific government policy and the delivery and management of external events including set piece national and regional events, policy roundtables and themed focus groups

Background:  Before joining ukactive Geremy worked for renowned market research agency  Ipsos MORI, working on accounts for numerous large multinational organisations in addition to working on smaller UK based projects. Geremy holds a degree in History and Politics from the university of Reading and in early 2014 obtained the MRS Society Advanced Certificate in Market & Social research.

Keeping active:  Geremy is an avid gym user and a keen 5 a side football player.

T: 0207 400 8642
Jon Hulks

Jon Hulks

Public Affairs and Policy Officer

Date Joined: June 2015

Current Responsibilities include: Jon is responsible for maintaining ukactive's presence in Parliament - regularly engaging with Ministers, MPs, policy makers and other stakeholders to ensure getting more people, more active is a priority for Government. He also assists with all aspects of ukactive's public affairs and policy work, which includes monitoring Parliament for activity relevant to ukactive's remit, drafting policy reports and contributing to their stakeholder engagement strategies.

Background: Jon joined ukactive after working in the public affairs departments of two charities, having graduated with a first class degree in Politics from the University of Reading.   

Keeping Active: As well as regularly cycling to work and jogging when he can, Jon has a black belt in Tae Kwon Do.

T: 020 7400 8636

Sabah Riaz

Accounts Supervisor

Date joined ukactive: June 2013

Current responsibilities include:  The management of financial processes within the Finance department  

Background:  Sabah has a degree in Computer Science with Management from Kings College.

Keeping active: Sabah enjoys trying new gym classes and loves walking around London. 

T: 0207 400 8611

Vera Demanya

Accounts Receivable

Date joined ukactive: November 2004

Current responsibilities include: Finance, Credit Control

Background: 3 years as an Accounts clerk

Keeping active: Walking, Kick boxing, Pilates and attempting new exercise classes

T: 020 7400 8610
Sarah Lee

Sarah Lee

Licensing Manager

Date joined ukactive: May 2006

Current responsibilities include: Helping ukactive members to meet their music licensing requirements.

Background: Over 15 years experience working in membership associations including CIMA and CIPR.

Keeping active: Sarah is a qualified Level 3 Gym Instructor but being a new mum, she doesn't get to the gym much these days. For cardio exercise she enjoys a brisk walk, and a weights session is a brisk walk with the baby on her back. She likes ballroom dancing, yoga, music and chocolate. Having returned to work from maternity leave in Jan 2013, she loves how the ukactive brand has breathed new life into the office.

T: 020 7400 8635
Kudzai Tamuka

Kudzai Tamuka

Licensing Administrator

Date joined ukactive: April 2015

Current Responsibilities include: Sending out various emails and making phone calls regarding PPL Licence 'Exercise for music' to both Uk Active members and non-members. Other duties include processing data entry of payments and sending out invoices and receipts.

Background: Recent graduate from The University of Greenwich where she studied BA (Hons) Public Relations and Communications, graduated in July 2014. Kudzai previously worked as an IBA Clerk for the Bluefin group who are an insurance broking company; during her time there she managed and reconciled the Axa Insurance account with the Bluefin Statement.

Keeping Active: When there is time Kudzai likes to jog and walk around as often as possible, she loves to dance most of her favourite workout and fitness routines always involve lots dancing. 

T: 020 7400 8608
Hasan Ozersay

Hasan Ozersay

Licensing Administrator

Date joined ukactive: May 2015

Current responsibilities include: Hasan's role involves assisting clients with their music licensing requirements. He manages the licence renewals of many large groups and provides support and advice throughout.

Background: Hasan studied business studies, finance, and accounting. He also completed an apprenticeship in Business Administration whilst working in an invoicing and customer service role for a little over a year.

Keeping active: Hasan has a keen interest in football, tennis, badminton, and boxing.


T: 020 7400 8614
Sinead McCafferty

Sinead McCafferty

Project Manager

Date Joined: May 2012

Current responsibilities include: Sinead is a Prince2 qualified Project Manager, delivering for ukactive our Let's Get Moving programme; a behaviour change intervention that identifies and supports adults who are inactive to become more active. So far the programme has supported over 3,500 people across Luton & Beds, Birmingham, Kent & Essex and aims to reach many other communities and settings.

Background: Previous to this, Sinead worked at Virgin Active Health Clubs managing multi-million-pound national equipment roll outs and gym floor layout alterations.

Keeping active: Sinead walks around 20 miles every week (commuting and pushing her little boy about), while also managing to squeeze in cross fit and boxing classes at my local gym


T: 020 7400 8649
Jade Hall

Jade Hall

Public Affairs and Policy Researcher

Date joined: March 2016

Current responsibilities: Jade plays a key role in supporting campaigns and policy initiatives that promote physical activity as a top tier public health priority, as well as engaging parliamentarians on the physical activity agenda. Jade coordinates numerous SPG accounts, helps to deliver events, and wrote ukactive’s Blueprint for an Active Britain: Milestone Review.

Background: Jade joined ukactive after working for a local MP. She graduated from the University of Nottingham with a first class master’s degree in International Politics, and completed a year studying abroad at the University of Queensland, Australia. Keeping active: Jade plays netball, and goes to spinning and yoga classes on a weekly basis.

T: 020 7400 8639
Luke Holland

Luke Holland

Communications Executive

Date Joined: September 2016

Current Responsibilities include: Luke is responsible for internal member communications, including writing the daily morning media review and the weekly Monday Minute. He maintains the press hub, including calendar, clippings and video content. He also assists the Head of Communications, drafting press releases, blog articles and other content, while helping liaise with the media to ensure as much coverage of ukactive as possible.

Background: Luke joined ukactive very soon after finishing university, having graduated from the University of Nottingham with a 2:1 in Politics and International Relations. He spent the summer of 2015 at an internship at HM Treasury, working as a policy advisor.

Keeping Active: Luke can often be found marauding up and down the left-wing, playing regular football with his School Old Boys team. Aside from being a football fanatic, Luke also enjoys visiting the gym often (sometimes with his manager), and is a dab hand with the drop shot, spending much of his summers playing tennis with friends.

T: 020 7400 8645
F: Communications Executive
Emma Giaretto

Emma Giaretto

Public Affairs and Policy Researcher

Date Joined: November 2016

Current Responsibilities include:  Emma is responsible for assisting with all aspects of ukactive's public affairs and policy work, which includes monitoring Parliament for activity relevant to ukactive's remit and contributing to their stakeholder engagement strategies. As an account coordinator, she also assists the Public Affairs and Policy Officer with managing Strategic Partner Group Relationships.

Background: Emma joined ukactive very soon after finishing university, having graduated from Queen Mary University of London with a 2:1 in Politics with Business Management. Whilst at university, she did an internship in a theatre production company called PW Productions Ltd. and worked as a Community Facilitator for the NCS (National Citizenship Service).

Keeping Active: Emma has a passion for dance and enjoys pilates as well as spin classes. At University she won the UK Nationals alongside her cheerleading team and was part of the Snowsports society.


T: 020 7400 8622
Jack Shakespeare

Jack Shakespeare

Head of UKactive Kids

Joined: January 2017

Current responsibilities: I am responsible for leading our children and young people agenda, working with the Senior Leadership team, the Executive team, the Board, ukactive members and stakeholders to get more children, more active, more often!

Background: Since graduating in Sport Psychology at the University of South Wales, I have committed the past decade to working within the children's physical activity sector, championing the benefits of physical activity and raising the awareness and prominence of physical literacy. I have spent the last 10 years developing and implementing multi-stakeholder physical activity campaigns and projects for children and young people, working nationally and internationally to activate school and community environments. An outdoor adventure pursuer and keen trail runner, I am a public advocate of physical activity and it's societal importance.

Keeping active: My favourite way to keep active when I'm at home is to go trail running around the Leicestershire countryside and when I get a chance around family time, I like to put all I need in a backpack and climb up and down mountains! 

Joe Robinson

Joe Robinson

Creative Director

Date Joined: December 2016.

Current responsibilities: My role as Creative Director is to develop our strategy so we are creative in our approaches and enhance our delivery to the sector.

Background: I'm very lucky to have been involved in some wonderful projects over the years. From Restaurants, Retail and Commercial it has been a great journey.
I have been able to work with some of the best creatives across the different sectors to deliver some stunning results. Working as a solution partner to a major fitness equipment supplier made me realise I had a passion for the Fitness Industry. Being on the IESE Future Leaders Programme confirmed this and working at the ukactive means I will only be able to deepen this connection.

Keeping active: I love to keep active with my family attending the local trampoline parks and walking through the woods. Boxing, Tough Mudder events and mountain climbs are what I enjoy training for. My preferred training is anything functional and forms is my favourite area in any fitness facility.

Steve Scales

Steve Scales

Local Government and Trust Engagement

Joined: Feburary 2017

Current responsibilities include: Enhance and development the relationships between local authority and trust members to ensure a progressive solution

Background: Over 15 years experience working within the industry between leisure operations, county sport partnerships and Head of Public Sector Sales with Matrix Fitness UK.

Keeping active: I teach regular classes in studio cycling having trained with ICG and I am a keen golfer.

Lara Lill

Lara Lill

Health Associate

Joined: January 2017

Current responsibilities: Responsible for leading funding opportunities and developing strategic partnerships to tackle the nations inactivity levels.

Background: Lara has extensive experience within health, wellbeing and physical activity. Lara trained as a secondary school PE teacher at Liverpool University, she taught for a while in the North East before being appointed to the Amateur Swimming Association (ASA). Amongst other areas, she headed up Health and Wellbeing and was responsible for developing strategy and building influential partnerships to improve the quality of life for people with health conditions and contribute to the public health of the population.
Lara is also a member of the European Women and Sport Board responsible for promoting leadership and gender equality for women in sport.

Keeping active: Lara has great enthusiasm for many sports particularly swimming and going to the gym. She also loves walking, cycling and canoeing in the Lake District. Lara spends a lot of her free time on poolside as a volunteer official for swimming.


Phil Horton

Phil Horton

Client Services Director

Joined ukactive: June 2016

Current responsibilities include: Member journey and experience, getting new members through to become  strategic partners. I manage the Client Services team of 5 Direct reports plus 3 Non Direct. 
Cross departmental engagement - connecting members to our team. 

Background: As a BSc Sport Science graduate in 1996, Phil immediately joined the Racquets and Healthtrack Group, working through the ranks Fitness Instructor, PT, Supervisor and Duty Manager.
Phil joined Technogym as Technogym/Wellness System master trainer and then went onto manage the Wellness System for 10years
Phil became Health, Corporate and Public Director from Technogym over the following four years, before in 2013 joining Spire Healthcare, leading their Perform sport medicine brand based at The FA's St. George's Park.

Keeping active:
Phil likes spending time with family, they keep him very much on his toes. He also enjoys running, tennis, football, and heading to the gym.

Lisa Lloyd

Lisa Lloyd

Strategic Partnership Group - Account Management Lead

Joined: Sept 2016

Current responsibilities: Working with the SPG team to support members that need support & strategic input into their organisation. 

Background: Graduated with a degree in Sports, Exercise and Coaching Science but have since gone onto to manage Client Services departments across a variety of sectors including, tourism, events, expeditions, education and customer service.

Keeping Active: I am an open water marathon swimmer and have completed solo swims such as the English Channel, Straits of Gibraltar, two way Windermere 21 mile swim to name a few. I also enjoy the outdoors generally and have climbed Kilimanjaro, spent a month trekking and exploring Mongolia and even taken a group of school kids on expedition to Mexico.


T: 020 7400 8656
Harriett Brooks

Harriett Brooks

Project Manager

Joined: October 2015

Current Responsibilities: Harriett works as part of the ukactive projects team and is responsible for the management and reporting of our physical activity campaign partnerships. This includes our involvement in Public Health England's Change4Life and One You campaigns and the smooth running and growth of National Fitness Day. She is also responsible for the relationship and wider work with Argos around their Healthy Living Strategy.

Background: Harriett studied Sport and Fitness Management at the University of Chichester and went on to run projects in partnership with Comic Relief using sport and activity as a tool for social change. She joined ukactive from Gold Challenge where she worked extensively with NGBs, local authorities and corporates such as GlaxoSmithKline and BP Ltd on their employee physical activity programmes.

Keeping active: Harriett is a keen cyclist and netball player and has set herself the challenge of taking on a Triathlon in 2017!

Jamel Gyamfi

Jamel Gyamfi

Junior Account Executive

Joined: February 2016

Current responsibilities: The purpose of his role is to deliver the ukactive sales plan for all membership facing activity as directed by the Membership Manger. Other key responsibilities involve working with members to fully utilise their membership and assisting in delivering ukactive campaigns with other ukactive departments and the membership base which includes health and fitness operators, suppliers, training partners, individuals and many broader stakeholders.

Background: Jamel graduated from St Mary's University College in Sports Science and Management Studies. His previous roles include retail roles, a spell as estate agent and numerous teaching and coaching positions roles.

Keeping active: As ‘Action Man' reincarnated Jamel enjoys most forms of physical activity, in particular football, boxing, rock climbing and snowboarding.

T: 0207 7400 8605
Leanne Talbot

Leanne Talbot

Project Co-ordinator

Joined: November 2016

Current Responsibilities: Leanne is responsible for providing support to the ukactive projects team on existing projects, new proposals and our campaigns including planning and scheduling, content development and delivering key project outputs. A key part of Leanne's role is the stakeholder management for Coca-Cola GB's ParkLives project across 10 cities in the UK.

Background: Leanne returned to the UK from Jamaica in 2014 after graduating from the University of the West Indies with a degree in Management Studies. While studying she worked in Customer Service and co-founded a Recycling company called Island Cycle which she grew with the support of the Branson Centre of Entrepreneurship. This is where she gained her first practical experience in project management, taking the lead on a number of projects which lead to working with UNESCO and being a recipient of the Arthur Guinness Fund Award for driving positive change in Jamaica. Upon returning to the UK, Leanne worked as a Project Coordinator at a counselling agency before joining ukactive.

Keeping Active: Leanne is obsessed with Latin dancing (previous salsa instructor) and is always keen on learning different styles of dance. She also loves hiking, yoga and a good gym session!

T: 0207 7400 8615
Georgia Seabrook

Georgia Seabrook

Let's Get Moving Co-ordinator

Date joined: December 2015

Current responsibilities: As a Senior LGM Coordinator, Georgia is responsible for overseeing the day-to-day operation of the Let's Get Moving programme.

Background: In 2015, Georgia completed an MA in English Literature: Issues in Modern Culture at UCL. During her MA, Georgia coordinated and delivered a project that aimed to educate adults with learning disabilities about health and wellbeing.

Keeping Active: At 1.10pm every weekday you'll find Georgia sitting on a bike at Boom Cycle, ready to spin her heart out. Georgia never fails to return to the office with a lobster-red face and sweat-soaked hair - much to the delight of her colleagues! Georgia also likes to mix it up with gym classes and some outdoor running. 

Niamh Byrne-Roberts

Niamh Byrne-Roberts

Let's Get Moving Co-ordinator

Joined: December 2016

Current responsibilities: I am a project coordinator for the day to day running of the Let's Get Moving service, responsible for placing exercise professionals in GP surgeries so that they are available for patients who wish to do a bit more activity or exercise. This involves arranging appointments and promoting the service, as well as managing the surgeries and working with the Community Exercise Professionals to ensure the service is delivered to the highest standard.

Background: I recently graduated from Queen Mary University of London with a degree in History and Politics. During my time at university I was actively involved with both the Snow Sports and Cheerleading societies, helping to promote the ‘This Girl Can' campaign on campus.

Keeping active: I love running and have been involved in athletics since school, competing at both county and national levels. Being naturally quite competitive I also enjoy team sports and since joining ukactive have become slightly addicted to going to Boom during my lunch break.

Emma Claggett

Emma Claggett

Events Assistant- Operations

When you joined: June 2016

Current responsibilities: Managing, monitoring and driving ticket sales for events. Event management from building agenda to running events.

Background: Graduated from the University of Bath in June 2016 in Ba Hons Sports and Social Science.

Keeping active:- I play hockey twice a week for a local team near me, I also love to go spinning.


T: 020 7400 8643
Zain Hamid

Zain Hamid

Finance Assistant

Joined:May 2016

Current responsibilities: I work on project budget reconciliations and department reconciliations, while also managing budgets, the purchase ledger and monitoring the bank balance.

Background: Graduated with a degree in Accounting and Finance from University of Plymouth, currently studying further towards ACCA.

Keeping Active:I play Cricket and football on a regular basis, also I do enjoy playing any other sport such as badminton, table tennis, squash, Basketball and Volleyball. These are a few sport I'm good at but I also enjoy Martial Arts.


T: 020 7400 8625
Dominic Shane

Dominic Shane

Marketing Assistant

Joined: January 2017

Current responsibilities include: Dominic is responsible for supporting the delivery and reach of the ukactive brand across various platforms, events and campaigns.

Background: Dominic graduated with an English degree from Bournemouth University in 2016 where he focused a lot of his studies on digital design when possible, getting one of his book cover designs published for the Fresher Writing Prize 2016. Dominic has worked in the leisure and fitness industry for GLL and Everyone Active as a lifeguard and as a leisure assistant before and during university prior to joining the ukactive team.

Keeping active: Dominic is a second dan blackbelt in Tae-Kwon-Do and goes to the gym 5-6 days a week.


Lizzie Broughton

Insight Manager

Joined: January 2017

Current responsibilities include: Working as part of the ukactive Research Institute to manage data collection, organisation and analysis processes across a variety of projects covering the full body of ukactive.

Background: Prior to joining ukactive I worked at Conde Nast Publications within the subscriptions department, where I was responsible for managing and processing data coming into the department and producing reporting and analysis off the back of this. I studied Economics at the University of Nottingham with a final year focus on Health Economics.

Keeping active: In my spare time I am on the Great Britain marathon kayaking team so can usually be found training on the river, running, or in the gym.


Haley Brown

Haley Brown

HR Assistant

Date Joined: October 2016

Current Responsibilities: Haley is responsible for providing HR support to ukactive staff, and continually improving HR systems and processes. This includes managing recruitment, updating policies and procedures and maintaining HR information systems.

Background: Haley recently graduated from the University of Leicester with a degree in BSc Psychology. Having worked part time as an administrator at university and volunteering as a Training Coordinator over the summer, she decided to pursue a career in HR.

Keeping Active: Haley enjoys going to the gym and particularly loves strength and weight training. She also likes to blog about health, wellbeing and beauty.

Huw Edwards

Huw Edwards

Public Affairs Director

Date Joined: March 2016

Background: Huw joined ukactive from British Tennis where he had been the Public Affairs lead for 3 years. This period saw Huw lead British Tennis' engagement with Government and wider stakeholders on its programmes to drive participation levels within the sport. Before then he worked for both the Department for Culture, Media and Sport and Olympic Delivery Authority during the delivery of the 2012 Olympic and Paralympic Games. His Government role saw him head a team that developed and delivered the Government Ministerial engagement programmes across both the Olympic and Paralympics. His 5 years at the ODA focused on managing the relationship with both government and business stakeholders as part of the construction of the Olympic Park. He also worked for the GLA and was Senior Advisor to the Mayor's Economic Director, supporting the GLA's engagement with the London business community.

Keep Active: Huw keeps active by going to the gym, walking, and playing cricket.


T: 0207 400 8638
Tim Williams

Tim Williams

Data Analyst

Joined: October 2015

Current Responsibilities include: Tim joined as a Research Assistant before quickly progressing to become a Data Analyst. Tim works alongside ukactive's Data and Insight Manager, contributing to data collection, organisation and analysis processes across the full body of ukactive, whilst utilising and developing his knowledge of numerical programming. His expertise includes using Matlab and advanced excel to analyse large data sets, producing customer insight analysis.

Background: Tim studied Engineering Science (MEng) at Oxford University, graduating in 2015 having also worked at the Lindum Group as an Administration Assistant over the summer from 2013-2015.


T: 020 7400 8646
Rachel Lawson

Rachel Lawson

Senior Research Co-ordinator

Joined: September 2015

Current Responsibilities: Rachel joined ukactive as a Project Coordinator for the Strategic Partnership Unit in September 2015, before moving to the Research Institute in April 2016. As a Senior Research Coordinator she leads on the day-to-day management of research projects and programmes.

Background: Before joining ukactive Rachel worked as a Project Coordinator for a Social Enterprise, providing research and administrative support while completing a Master's degree in Criminal Law and Criminal Justice at the University of London, Birkbeck. As an undergraduate Rachel studied Anthropology and Law at the London School of Economics.


T: 020 7400 8627
Asda Active