Jonathan MacDonald warns physical activity firms about the need to embrace change

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24 March 2017

Jonathan MacDonald talks about the risks of inaction from ukactive on Vimeo.

ActiveLab Live! Keynote speaker Jonathan MacDonald gave his thoughts on innovation in the physical activity sector. Jonathan sets out the biggest threat to fitness operators facing what he calls the ‘three primary risks of inaction’, in a rapidly changing world.

Jonathan, Founder of the Thought Expansion Network, concluded that the focus of the companies within the sector should be aiming to change the way people think in order to get more people, more active, more often.



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