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The Challenge of Digital: What Can the Fitness Sector Learn from Other Industries?

The Challenge of Digital: What Can the Fitness Sector Learn from Other Industries?

Posted on: 04 April 2016 by Evgeny Kaganer Facebook Twitter LinkedIn

Have you thought about what digitalisation means for your company? What kind of impact will it have on your business, your industry, and your customers? Will it pose a threat of disruption or offer an opportunity to leapfrog the competition? These questions do not only need answers, they need a strategy - an innovative strategy aimed at transforming your business to ensure its short and long term success in a world where everybody and everything is connected.

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How Instagram became the social platform of choice for fitness

How Instagram became the social platform of choice for fitness

Posted on: 04 April 2016 by Ade Lawal Email: Ade Lawal LinkedIn

Recently we talked about the emergence of new technology, virtual reality and what the future holds for the fitness sector, but yet to mention platforms already making huge strides for beauty professionals, health bloggers, personal trainers and now; brands and organisations who deem it a fantastic marketing tool.

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Three ways we can make active childhoods the norm

Three ways we can make active childhoods the norm

Posted on: 23 March 2016 by Dr Steven Mann Email: Dr Steven Mann Twitter

This Easter, children in the UK are more likely to spend hours playing Candy Crush than they are to run around on an Easter Egg Hunt.

Whether you think that's a real shame or you're of the opinion that we're at the forefront of an exciting new world of technological brilliance, it's a fact.

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At Flame 2016, keynote speaker Stefan Hyttfors, will explore whether the sector is ready to take ‘the jump’

At Flame 2016, keynote speaker Stefan Hyttfors, will explore whether the sector is ready to take ‘the jump’

Posted on: 22 March 2016 by Stefan Hyttfors Facebook Twitter LinkedIn

We spoke to Stefan about his thoughts on physical activity...

Steffan Hyttfors is a leading Futurist, who works to study change and inspire as many as possible to embrace it. Stefan's career has taken many turns, from starting out as a photo journalist, setting up an award winning PR agency in a big shiny building, to becoming a leadership consultant to global businesses including Nike, Toyota, Unilever, IKEA, IBM, AstraZeneca, HP, Eon and PwC. Stefan's Flame session will look at how we will undoubtedly face disruptive change, no matter how we feel about it.

 

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Sugar Tax: What Budget 2016 means for children’s activity

Sugar Tax: What Budget 2016 means for children’s activity

Posted on: 17 March 2016 by Steven Ward Email: Steven Ward Twitter LinkedIn

Yesterday's budget saw George Osborne introduce a levy on sugary drinks companies, with the resulting revenue funnelled toward school sport in an effort to make headway against childhood obesity and inactivity.

George usually has a trick or two up his sleeve, but it's fair to say that most people didn't see this one coming.

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Four reasons to send your rising stars on Future Leaders this year

Four reasons to send your rising stars on Future Leaders this year

Posted on: 07 March 2016 by Geraldine Tuck Email: Geraldine Tuck Twitter LinkedIn

The sector is full of great talent. From the gym floor, to the sales floor, to the boardroom, there are some fantastic people working in our business. Anyone with the right attitude, a good brain and a solid helping of common sense can make it all the way, it's one of the reasons that make this sector a great place to work, but there is still the notion that you need to do it yourself and forge your own path.

 

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Gym Memberships Reach an All Time High, What is the Future of Fitness in the UK?

Gym Memberships Reach an All Time High, What is the Future of Fitness in the UK?

Posted on: 25 February 2016 by Stan Jackson Email: Stan Jackson Twitter LinkedIn

In the United Kingdom, 13.7% or 1 in every 8 people are members of gym. This is an all-time high for the industry. The 2015 State of the UK Fitness Industry Report reveals that the UK health and fitness industry is in good health, it has more clubs, more members and a greater market value than ever before.

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UK Inactivity - Positive change needed for a more active nation!

UK Inactivity - Positive change needed for a more active nation!

Posted on: 15 February 2016 by Chris Sweeney Facebook Twitter LinkedIn

The UK is without doubt a nation of proud people owning the fifth largest economy in the world; however despite this latest figures show that nearly 2/3 of men and women in the UK are obese or overweight when compare to other countries, why?

 

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Crossing the ocean- taking Water Babies to China

Crossing the ocean- taking Water Babies to China

Posted on: 03 February 2016 by Steve Franks Facebook Twitter LinkedIn

Steve Franks, Managing Director of Water Babies, discusses Water Babies' venture in China, how they are in some ways miles ahead of the UK in terms of the priority they give to early years development and how this might be down to a one-child policy which has meant early-years development has been top of its cultural agenda.

 

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Engaging Young People in the Physical Activity Sector

Engaging Young People in the Physical Activity Sector

Posted on: 01 February 2016 by Lewis Field Facebook Twitter LinkedIn

Reflecting on the Active Training Awards, SCL Education Group CEO, and co-founder, Lewis Field explores the impact young people can make and how best to harness their energy to drive the sector forward.

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How To Grow Your Secondary Spend Through Retail

How To Grow Your Secondary Spend Through Retail

Posted on: 27 January 2016 by Gym-Partners Twitter

Traditionally the attitude towards retail sales from many gyms has been over-looked or at best seen as a small bonus to membership fees, but that's changing. Operators are fast realising that there is a huge opportunity to tap into their database and generate significant secondary spend.

 

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Engagement Rate and 5 Easy Ways to Measure It

Engagement Rate and 5 Easy Ways to Measure It

Posted on: 20 January 2016 by Greg Skloot Facebook Twitter LinkedIn

It's a new year and the old way of 'stock a club with equipment,  keep it clean and retain memberships'  is dead. Competition is fierce, costs are increasing and there are more non-traditional options, like ClassPass, on the market. Keeping members and selling them additional services, like PT, pro shop merchandise and supplements requires more than the old-school greeting at the door and nurture phone call twice a year.

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The ukactive National Summit Experience

The ukactive National Summit Experience

Posted on: 15 December 2015 by Mollie Millington Facebook Twitter

On 4th November 2015, over 500 delegates from health and fitness industry, governing bodies, local council, and public charities convened in Emirates Stadium to talk about how to get Britain more active.  It was amazing to be surrounded by people with a similar goal to mine (inspiring physical activity) and yet daunting too as we have so far to go. 

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Why physical activity needs better promotion - Getting into Exercise Prescription

Why physical activity needs better promotion - Getting into Exercise Prescription

Posted on: 27 November 2015 by Dr Dane Vishnubala Twitter LinkedIn

Inactivity costs the country £7.4bn annually and I think it would be fair to say that we have designed physical activity out of our lives. Take hotels for examples, look how easily you can find lifts- but how hard it can be to find the stairs, often the environments we frequent are conducive to sedentary behaviour.

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A lifesaving year for ukactive’s charity partner Anthony Nolan

A lifesaving year for ukactive’s charity partner Anthony Nolan

Posted on: 25 November 2015 by Laura Parsell Twitter LinkedIn

As another year draws to a close, we at Anthony Nolan, like many other organisations, are looking back at what we've achieved and celebrating success. We're here to save the lives of people with blood cancers and disorders- and we've achieved some remarkable things in the last financial year, helping over 1,200 people by facilitating a potentially lifesaving transplant for them.

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How The Gym Group Hit the Market

How The Gym Group Hit the Market

Posted on: 18 November 2015 by Gareth Jones Facebook Twitter LinkedIn

Last week saw a pivotal moment for the Fitness Industry in the UK with the listing of The Gym Group on the London Stock Exchange, the first gym company to be listed in 15 years. Rumours that the company would be brought public first came to light in August, just a year after plans to merge with another low-cost operator, Pure Gym, were abandoned.

 

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ukactive National Summit 2015

ukactive National Summit 2015

Posted on: 17 November 2015 by CSN Twitter LinkedIn

ukactive's flagship annual event, the National Summit 2015, took place on 5th November at the Emirates Stadium, London. The content of the day matched the impressive venue, with a speaker line-up including Tracey Crouch MP, Jane Ellison MP, Jennie Price, CEO of Sport England, Former Health-Secretary Andrew Lansley and ukactive's own Baroness Tanni-Grey Thompson.

 

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‘Raising the Bar’

‘Raising the Bar’

Posted on: 13 November 2015 by Rob Johnson Facebook Twitter LinkedIn

It has been clear for some time now that the leisure industry does not have enough confidence in its workforce to deliver key job roles for an evolving sector. On this basis, Future Fit Training, in partnership with ukactive, released an exclusive report this month, at ukactive's National Summit 2015, exploring employer attitudes and perceptions towards the workforce, skills, and training and assessment standards.

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Putting the Blueprint to work: Where do we go from here?

Putting the Blueprint to work: Where do we go from here?

Posted on: 11 November 2015 by Stan Jackson Email: Stan Jackson Twitter LinkedIn

Following the ukactive's biggest and most successful National Summit and the launch of 'ukactive's Blueprint for an Active Britain,' Stan Jackson looks back on the event and asks what next in turning the tide of inactivity.

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Physical inactivity: a problem for the fitness industry alone or a wider issue?

Physical inactivity: a problem for the fitness industry alone or a wider issue?

Posted on: 03 November 2015 by Alex Bennett Facebook Twitter

Where did physical activity go? It's not that long ago that man walked 30km a day, and from the recent book of Technogym founder Nerio Alessandri we were 'Born to Move'. Within the last century we, as a society, have continued to engineer physical activity out of our lives: the majority of our work forces us to remain seated behind a desk for 12 hours a day; time has become a precious commodity, so we constantly seek and demand convenience in all areas of our lives; and industries, technology and infrastructure have been radically transformed to make our lives 'easier'. So is the fitness industry alone capable of solving these problems?

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