Traditionally the attitude towards retail sales from many gyms has been over-looked or at best seen as a small bonus to membership fees, but that's changing. Operators are fast realising that there is a huge opportunity to tap into their database and generate significant secondary spend.
It's a new year and the old way of 'stock a club with equipment, keep it clean and retain memberships' is dead. Competition is fierce, costs are increasing and there are more non-traditional options, like ClassPass, on the market. Keeping members and selling them additional services, like PT, pro shop merchandise and supplements requires more than the old-school greeting at the door and nurture phone call twice a year.
On 4th November 2015, over 500 delegates from health and fitness industry, governing bodies, local council, and public charities convened in Emirates Stadium to talk about how to get Britain more active. It was amazing to be surrounded by people with a similar goal to mine (inspiring physical activity) and yet daunting too as we have so far to go.
Inactivity costs the country £7.4bn annually and I think it would be fair to say that we have designed physical activity out of our lives. Take hotels for examples, look how easily you can find lifts- but how hard it can be to find the stairs, often the environments we frequent are conducive to sedentary behaviour.
As another year draws to a close, we at Anthony Nolan, like many other organisations, are looking back at what we've achieved and celebrating success. We're here to save the lives of people with blood cancers and disorders- and we've achieved some remarkable things in the last financial year, helping over 1,200 people by facilitating a potentially lifesaving transplant for them.
Last week saw a pivotal moment for the Fitness Industry in the UK with the listing of The Gym Group on the London Stock Exchange, the first gym company to be listed in 15 years. Rumours that the company would be brought public first came to light in August, just a year after plans to merge with another low-cost operator, Pure Gym, were abandoned.
ukactive's flagship annual event, the National Summit 2015, took place on 5th November at the Emirates Stadium, London. The content of the day matched the impressive venue, with a speaker line-up including Tracey Crouch MP, Jane Ellison MP, Jennie Price, CEO of Sport England, Former Health-Secretary Andrew Lansley and ukactive's own Baroness Tanni-Grey Thompson.
It has been clear for some time now that the leisure industry does not have enough confidence in its workforce to deliver key job roles for an evolving sector. On this basis, Future Fit Training, in partnership with ukactive, released an exclusive report this month, at ukactive's National Summit 2015, exploring employer attitudes and perceptions towards the workforce, skills, and training and assessment standards.
Following the ukactive's biggest and most successful National Summit and the launch of 'ukactive's Blueprint for an Active Britain,' Stan Jackson looks back on the event and asks what next in turning the tide of inactivity.
Where did physical activity go? It's not that long ago that man walked 30km a day, and from the recent book of Technogym founder Nerio Alessandri we were 'Born to Move'. Within the last century we, as a society, have continued to engineer physical activity out of our lives: the majority of our work forces us to remain seated behind a desk for 12 hours a day; time has become a precious commodity, so we constantly seek and demand convenience in all areas of our lives; and industries, technology and infrastructure have been radically transformed to make our lives 'easier'. So is the fitness industry alone capable of solving these problems?
There is an upcoming ukactive National Summit entitled 'Building An Active Britain' taking place in early November here in London. Attendees will look at the new government's approach to promoting physical activity; explore best-practice based on real world examples; examine the latest evidence and practical guidance in terms of physical activity
Ahead of ukactive's educational seminar series this October, and the launch of the 'Physical Activity and Primary Care: Overlaps and Opportunities' report- in conjunction with Precor- this blog will showcase a ukactive member carrying out exemplary and inspiring work in this field. To find out more about the seminars, and to book your place please click here, or contact firstname.lastname@example.org for more details.
Everyone Active has been delighted to partner with Sports Leaders UK through the Asda Active Sports Leaders programme to pilot an employment pathway for young people who have recently been awarded a Sports Leaders award or qualification.
It's the title of Channel 5's hit documentary series.... and now it's government policy: 'Too Fat to Work' - the idea that the government should intervene in welfare payments for obese people if they refuse weight management treatment. It is the latest in a long line of initiatives by the Department of Work and Pensions to get people who have been out of work for a long time back on the right side of the employment statistics.
For the past three years, Slimming World and Cancer Research UK have worked together to run Slimming World does Race for Life events in Slimming World groups across the UK, inspiring members to get more active and to raise money for Cancer Research UK.
One thing I enjoy about fitness is the sheer variety of different options for getting active. I believe there is something for everyone and getting fit shouldn't have to be a chore when you find an activity you really enjoy.
It's just one week until National Fitness Day, what will you be doing next Wednesday September 9th for the most active day of the year?
All across the UK hundreds of health and fitness sites will be opening their doors offering free events, classes and taster sessions, including everything from Body Pump to Hula Hooping, boxing to free PT sessions.
When I first moved to London, I could count the number of friends willing to go for a run, yoga or try a new class with me with one hand. Now that i'm part of Run Dem Crew, I have lots more friends to try new activities with me - doing any of these activities is always enjoyable but they're much more fun with company.
Here at Focus Training, we live and breathe fitness! Whether we're conjuring up newer and more innovative ways to help our students through their studies, or supporting those swapping the nine to five for a career in fitness, we love what we do, and do what we love!
As an official blogger for National Fitness Day, we fully support the quest to get the nation excited about fitness! So, for a little inspiration, we asked the Focus Training team what fitness means to them...
A news article on the BBC website caught my eye last week. It reported that academics from the United States had published a study concluding that reducing fat in your diet results in greater body fat loss than reducing carbohydrates. This is interesting not only because the study before that had resulted in the argument that it was carbs, and not fats, that we should be cutting when trying to lose weight, but also because the study actually found both diets to be effective - just one slightly more than the other in this instance.