ukactive unveils new mobile app and agenda for boutique fitness event Sweatback to list
22 February 2017
ukactive has announced a raft of new speakers and the launch of a new app for its new boutique fitness event Sweat, which takes place on 2 March at The Warehouse Studio Space in east London.
The UK’s boutique fitness market has come alive in the past decade, driven by the trend of consumers becoming increasingly selective and tribal about their fitness choices. Sweat will spotlight the rapidly-developing boutique landscape through a lively day of insight, debate and keynotes from some of the sector’s shining stars.
ukactive has confirmed a host of new panellists ahead of next week’s event – including marketing mavens, designers, entrepreneurs and investors – who will share key insights on how to build a successful boutique business.
The secrets to truly excellent personal training will be explored by fitness guru and co-founder of Bear Grylls Epic Training Natalie Summers; while Fuse Head of PR and Communications Sarah Kendall will lead a top-class panel session on ‘Building consumer love that money can’t buy’.
In addition, Shara Tochia – co-founder of web-based wellness title Dose – will give a lively overview of the future of boutique fitness, while Innovation Warehouse co-founder Jeff McGeachie will offer invaluable tips on how to scale a boutique business.
Ahead of Sweat and the upcoming ActiveLab Live! event, ukactive is launching a brand new app on Friday, the 24th February, to help people in the physical activity sector ensure they extract maximum value from ukactive events and initiatives.
Those who book tickets for Sweat can download the ukactive app and input a code to access event details including the full agenda, a live discussion feed and other interactive features that can be used before, during and after the event.
The app will carry the latest ukactive news and content. It will also serve as a digital networking platform, where event attendees can interact with each other and use the forum for discussion and ideas.
The new speakers for Sweat join an already stellar cast of boutique sector trendsetters, including BOOM Cycle co-founders Robert and Hilary Rowland, Elle UK Fitness Editor / boutique instructor Bangs, and a keynote from Joe McEwan, Head of UK Brand at Innocent Smoothies.
Partners for the event include headline sponsors Technogym as well as KPMG, Mindbody, Miha and Fresh Fitness Food.
Steven Ward, ukactive Executive Director, said: “The ukactive app represents another great platform for the sharing of ideas and discussion within our sector. Enhancing experience of events through live polling, interactive sessions and instant discussions, the app is a small innovation that can help the sector connect and come together in driving forward the physical activity agenda.
“With the new app and a world-class line-up of speakers and panellists, it’s no surprise that tickets to Sweat are selling out fast. To anyone considering coming I’d advise them to book now or prepare to be disappointed.”
For more information on Sweat and to book tickets for the event, visit: http://ukactivesweat.com/
The full list of confirmed speakers and panellists are below:
Keynote: Little Touches, Big Difference
- Joe McEwan, Head of UK Brand, Innocent Smoothies
Panel: Making the most of your square footage
- Kyriakos Katsaros, Principal, Studio C102
- Olga Allon –Director and Founder, Hot Yoga Society and Cyclebeat
- Mark Goldstein, Co-founder, Goldstein Ween Architects
Panel: Sweating your assets
- Bivek Sharma, Partner, Head of KPMG Small Business
- Jeff McGeachie, Co-founder, Innovation Warehouse
- Leah Walland, Finance Director, ukactive (Chair)
Panel: Training Innovation
- Richard Scrivener, Product Development Manager, Train Fitness International
- Henk Jan Thoes, Product Manager Functional Training, Technogym
- Hilary Rowland, Co-Founder, Boom Cycle
- Natalie Summers, Co-Founder, Bear Grylls Epic Training
Boutiques: A view from the Baroness
- Baroness Tanni Grey-Thompson, ukactive Chair
Panel: Building Consumer Love Money Can’t Buy
- BANGS, Elle Fitness columnist
- James Poole, Business Development, Running Heroes
- Sarah Kendall, Head of PR and Communications at Fuse Sport
Panel: The rise of boutique fitness in the future / trends
- Jared Williams, Co-Founder, Fresh Fitness Food
- Shara Tochia, Co-Founder, DOSE
- Rob Rowland, Co-Founder, Boom Cycle
- Steven Ward, Executive Director, ukactive (Chair)
ukactive is the UK’s leading not-for-profit body for physical activity, working with over 4,000 members and stakeholders across the UK. We champion the fun, enjoyment and benefits of being active and we facilitate big impact partnerships across the public and private sector.
We grow the value and importance of physical activity to society as a whole from cradle to grave. This also includes specific sub-sectors where we have developed significant stakeholder relationships including social, political, economic, health, technological, consumer, and financial.
ukactive provides leading research and evaluation, insight and thought-leadership, strategic project and stakeholder management, campaigning and promoting best practice for its partners.
For more information about ukactive, please contact Jak Phillips on 07958 119320, or firstname.lastname@example.org
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