Prime Minister supports ukactive

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22 November 2012


David Cameron supports ukactive's mission to embed active lifestyles into the DNA of the nation

Across the world, inactivity is the fourth leading risk factor for global mortality and costs the UK economy £8.2 billion per year. Despite the thrilling success of Team GB's 3rd place finish at the London 2012 Olympic Games, a recent report by the respected Lancet journal showed that Britain is also flying high in the European table of shame as the third most inactive country in Europe, with 63% of adults not meeting minimum levels of physical activity.


Acknowledging the need to reverse these statistics, ukactive was officially launched at today's #moretogether Summit in central London, with a call to build a broad coalition of partners from across business, government, sport, health and fitness to get the nation moving.


Rt Hon David Cameron MP, Prime Minister is backing ukactive: "I am delighted to support ukactive as it launches its plans to help embed physical activity into the DNA of our communities by getting more people, more active, more often".


As well as the launch of ukactive, the Summit offered delegates an insight into public health, the future of digital across the sector and Olympic memories and called on the sector to work together to help the nation get active. Keynote speakers included Anna Soubry MP, Parliamentary Under Secretary of State, Department of Health; Andy Burnham MP, Shadow Secretary of State for Health; Baroness Tanni Grey-Thompson DBE, Peer in the House of Lords and Paralympic Gold Medalist and Sally Gunnell OBE, Olympic Gold Medalist.


ukactive, formerly FIA (Fitness Industry Association), is the not-for-profit body comprised of members and partners from across the UK active lifestyle sector. Its vision is to get more people, more active, more often to improve the health of the nation. It promotes active lifestyles through facilitating big impact partnerships for example between big consumer brands and activity programmes, championing innovation for example by harnessing the power of digital to encourage people into sport and physical activity, strengthening the sector by providing high quality services to its members, campaigning and providing research and insights to the sector.


David Stalker, CEO, ukactive; "ukactive is our new name and with this comes a new logo, new colour palette and new vibrance, however, I will reiterate what I have always maintained, that it is not about our name but about our vision. Therefore I can promise that we will always live and breathe our long standing and uncompromising focus of more people, more active, more often to get the UK active".


The rebrand of the FIA to ukactive was widely welcomed, including by the Minister for Public Health, Minister for Sport, Sport England, Sustrans, the Faculty of Sport and Exercise Medicine, the Women's Sport and Fitness Foundation and the National Institute for Clinical Excellence (NICE).


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