Fitness industry heavyweights countrywide rally together for National Fitness Day

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08 September 2014

'National Fitness Day Live' mass participation exercise events to be held at 12:30pm in London's Covent Garden, Birmingham's Victoria

On Friday 26th September, the nation will be a hive of activity as thousands of people don their exercise  gear and flock to gyms, health clubs, leisure centres and parks around the country to take part in free 'Power Half Hour' exercise events for National Fitness Day - the largest celebration of physical activity in the UK. Run by not-for-profit health body ukactive, National Fitness Day sees the health and active lifestyle community unite to raise awareness of the benefits of physical activity, inspire people to get active and make it easy and fun to try something new with free taster sessions.

 

Better Gyms, British Military Fitness, Club Company, Energie, Everyone Active, Fitness First, Lifestyle Fitness, Gym Group, Places for People, Pure Gym and Spirit Health Clubs are just some of the major fitness providers inviting the public to try a variety of free sessions at more than 1000 sites - from indoor cycling, exercise to music classes and swimming to yoga, boot camp and pilates. More venues are joining daily and are searchable through the digital activity finder at www.nationalfitnessday.com.

 

'National Fitness Day LIVE in association with Les Mills' is a series of mass participation and showcase exercise events engaging hundreds of people in London (Covent Garden), Birmingham (Victoria Square) and Bristol (Centre Promenade), on Friday 26th September.  'National Fitness Day LIVE' events will comprise Les Mills BODYCOMBATTM and SH'BAMTM sessions led by A-list instructors from the global group fitness brand. Taking the cities by storm, the events will celebrate the fun that physical activity delivers and will look to inspire onlookers into an active lifestyle. National Fitness Day LIVE is supported by Sanofi and their Sanofi Challenge programme which encourages everyone to get out of their comfort zone and take on a physical challenge to improve their health and the lives of others.

 

David Stalker, CEO of ukactive and Director of National Fitness Day said, "We're a nation that just sits down too much. There's a multitude of reasons for that, but right at the top of the list are lack of accessible opportunities to exercise and lack of motivation. Getting fit can be daunting, especially when you're just getting started. National Fitness Day is about removing the barriers by making physical activity enjoyable and open to anyone through free sessions, on their doorstep. If National Fitness Day can inspire people across the UK to move even just a little bit more, then we're on our way to a happier, healthier nation".

 

Jan Spaticchia, Chairman and CEO of the énergie Group commented, "What a fantastic excuse to stand up, grab the person next to you, get active and join the whole of the UK in celebrating National Fitness Day. We want people of all backgrounds and all abilities to make this day the start of a new activity goal; try a new sport, take a daily walk around the park or climb a mountain. Whatever it is, Friday 26 September should become the starting block to inspire the UK to become a fitter, healthier and happier nation. By working together we have a real opportunity to democratise fitness and activity."

 

Martin Seibold, UK Managing Director, Fitness First said, "We're delighted to support National Fitness Day by holding complimentary sessions in our clubs across the country. The ethos of National Fitness Day chimes perfectly with what we're all about - helping more people get fitness into their lives - and the timing reflects trends we're seeing, with September a popular month for people wanting to workout."

 

Leading sports scientist, celebrity fitness trainer Professor Greg Whyte, OBE, is National Fitness Day's 'resident expert'.  Well-known for his involvement in Sport Relief, Greg has coached various celebrities to complete some of the toughest challenges including David Walliams, James Cracknell, Eddie Izzard and most recently Davina McCall in her ultra-triathlon challenge.

 

"It's easy to get bogged down by the catalogue of scientifically proven reasons why we should exercise. The great thing about National Fitness Day is that it is about simple ways of inspiring a change in the way people view physical activity and creating the type of social movement that encourages immediate and long term regular activity as a lifestyle choice," commented Professor Whyte.

 

National Fitness Day was founded by the Energie Group in 2010. Individual clubs will be running fundraising drives in aid of Teenage Cancer Trust, official charity beneficiary of National Fitness Day.

 

Get updates from National Fitness Day on Twitter (@FitnessDayUK), tweet us using the hashtag #fitnessday and connect with us on Facebook (National Fitness Day)

 

 

For press images, please click here: https://imageshack.com/a/avWz/1

For embeddable video, please click here: https://vimeo.com/105330729

For all media enquiries please contact Syreeta Clarke at syreetaclarke@ukactive.org.uk or call 020 7420 8584 / 07734 216 716

 

About ukactive

ukactive is the UK's leading  not-for-profit health body for  the physical activity sector, with over 3,500 members from activity providers to major consumer brands, training facilities and equipment manufacturers. Members come from across the private, public and third sector and are united by ukactive's longstanding and uncompromising commitment to getting more people, more active, more often.

 

ukactive facilitates big impact partnerships, conceives and drives breakthrough campaigns, conducts critical research and galvanises key stakeholders to develop and deliver key projects that support and champion the physical activity agenda. The organisation's efforts are centred around supporting a national ambition to "turn the tide of physical inactivity".

 

About Les Mills

Les Mills International is the creator of 18 global group fitness and team training programmes, including BODYPUMPTM (weights), BODYCOMBATTM (martial arts) RPMTM (indoor cycling), plus its recent LES MILLS GRITTM Series (30-minute high intensity interval training).

 

Millions of participants every week build their fitness in a Les Mills class, held across 100 countries in more than 16,000 licensed clubs around the world, with 100,000 instructors. From its base in Auckland, New Zealand, Les Mills renews each exercise-to-music program every three months with new choreography, licensed music and instructor education.

 

www.lesmills.com

 

About Sanofi Inspires

 

Sanofi, an integrated global healthcare leader, discovers, develops and distributes therapeutic solutions focused on patients' needs.  The Sanofi Challenge is part of the UK and Ireland's Sanofi Inspires programme which brings together all that we do to benefit our colleagues, patients and the communities in which they live.  The Sanofi Challenge is centred on health and fitness activities, promoting wellbeing and personal growth.  It aims to inspire and empower everyone to realise their potential by challenging themselves to go the extra mile.

 

 

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