Sanofi Inspires launches the National Fitness Day ‘Power Half Hour Sanofi Challenge’

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Sanofi Inspires launches the National Fitness Day  ‘Power Half Hour Sanofi Challenge’ back to list

18 September 2014

The global healthcare leader and supporter of National Fitness Day is asking participating operators to document their event using photos and/or video.  The operator with the most compelling event will win a team dinner to the value of £500. Sanofi will also make a £500 donation to National Fitness Day charity beneficiary Teenage Cancer Trust on behalf of the winning organisation.

Run by not-for-profit health body ukactive, National Fitness Day sees the health and active lifestyle community unite to raise awareness of the benefits of physical activity, inspire people to get active and make it easy and fun to try something new with free taster sessions.

David Stalker, CEO, ukactive commented, "It's great to have the healthcare industry working together with our sector to highlight the benefits of physical activity and celebrate innovation in delivering that message through a consumer event. Our sector has never shied away from a bit of healthy competition; in fact, we thrive on it. This operator challenge is a great incentive for operators to generate the type of "no holds barred" engagement we encourage."

Ian O'Hare, Head of Internal Communications, Sanofi said: "At Sanofi we realise the importance of health and fitness activities which promote wellbeing and personal growth - that's why The Sanofi Challenge was born in Olympic year.  Since then we've challenged people to go the extra mile to complete a physical challenge to improve their health and have raised more than £200,000 for Teenage Cancer Trust. 

Now we're pleased to be supporting the National Fitness Day Power Half Hour Sanofi Challenge and are looking forward to seeing inspirational ideas designed to get teams of all ages moving and above all enjoying themselves through exercise."

The 'National Fitness Day Power Half Hour Sanofi Challenge' will be judged by a VIP panel who will consider criteria such as of the number of participants, creativity and innovation, age range of participants, celebrity involvement and clever use of space. The winning team will be announced on Friday 3rd October and take home the title of "National Fitness Day Sanofi Challenge Winner."

On 26th September, ukactive will also stage 'National Fitness Day LIVE in association with Les Mills'; a series of mass participation and showcase exercise events engaging hundreds of people in London (Covent Garden), Birmingham (Victoria Square) and Bristol (Centre Promenade) from 12:30pm.  'National Fitness Day LIVE' is supported by Sanofi and their Sanofi Challenge programme, which encourages everyone to get out of their comfort zone and take on a physical challenge to improve their health and the lives of others

Notes to editor

For  National Fitness Day media enquiries, please contact Syreeta Clarke, Marketing & Communications Director, ukactive syreetaclarke@ukactive.org.uk / 0207 420 8565 OR Jon Wiffen, Marketing & Communications Manager, ukactive jonwiffen@ukactive.org.uk

For more information about National Fitness Day:

- visit www.nationalfitnessday.com,
- tweet us @FitnessDayUK using the hashtag #fitnessday
- connect with us on Facebook at 'National Fitness Day'.

For media enquiries about Sanofi, please contact Tessa Duggleby, External Communications Specialist, tessa.duggleby@sanofi.com / 01483 554212.

About ukactive

ukactive is the UK's leading not-for-profit health body for  the physical activity sector, with over 3,500 members from activity providers to major consumer brands, training facilities and equipment manufacturers. Members come from across the private, public and third sector and are united by ukactive's longstanding and uncompromising commitment to getting more people, more active, more often.

ukactive facilitates big impact partnerships, conceives and drives breakthrough campaigns, conducts critical research and galvanises key stakeholders to develop and deliver key projects that support and champion the physical activity agenda. The organisation's efforts are centred around supporting a national ambition to "turn the tide of physical inactivity".

About Sanofi Inspires

Sanofi, an integrated global healthcare leader, discovers, develops and distributes therapeutic solutions focused on patients' needs.  The Sanofi Challenge is part of the UK and Ireland's Sanofi Inspires programme which brings together all that we do to benefit our colleagues, patients and the communities in which they live.  The Sanofi Challenge is centred on health and fitness activities, promoting wellbeing and personal growth.  It aims to inspire and empower everyone to realise their potential by challenging themselves to go the extra mile.

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