ukactive wins ‘Trade Body Campaign of the Year’ for Turning the tide of inactivity at the Public Affairs Awards 2014

back to list

10 December 2014

ukactive wins 'Trade Body Campaign of the Year' for

Turning the tide of inactivity at the Public Affairs Awards 2014

ukactive triumphed last night at the Public Affairs Awards 2014 with a win in the 'Trade Body Campaign of the Year' category for Turning the tide of inactivity. The campaign was up against strong competition from competition from the Airport Operators Association and R3 Association of Business Recovery Professionals.

"We couldn't be more delighted with this award. This is an emphatic response to a report that has already garnered a huge amount of support from across government, sector, brands and private enterprise. Aside from that, the endorsement of decision makers who recognise excellence in advocacy communications and public affairs it great recognition of the hard work put into this robust report" said David Stalker, CEO, ukactive.

ukactive's first local authority report Turning the tide of inactivity covered 2013-14 and defined physical inactivity as a major national public health issue linked to one in six premature deaths. Last month, ukactive released a follow-up report Steps to solving inactivity, which conducted the same research for 2014-15. Steps to solving inactivity also presents the findings of the largest review of physical activity programmes to date and says more needs to be done to capture and evaluate programme data.

Click here to download a copy of Turning the tide of inactivity.

Click here to download of copy of Steps to Solving Inactivity.



About ukactive

ukactive is the UK's leading not-for-profit health body for the physical activity sector, with over 3,500 members from activity providers to major consumer brands, training facilities and equipment manufacturers. Members come from across the private, public and third sector and are united by ukactive's longstanding and uncompromising commitment to getting more people, more active, more often.

ukactive facilitates big impact partnerships, conceives and drives breakthrough campaigns, conducts critical research and galvanises key stakeholders to develop and deliver key projects that support and champion the physical activity agenda. The organisation's efforts are centred on supporting a national ambition to "Turn the tide of physical inactivity".

back to list

ukactive Job Finder

Click here to view industry jobs.

Activity providers:

  • Get more people active with our programmes and campaigns
  • Raising quality and standards
  • savings to be made

Suppliers in the active lifestyle sector:

  • Supplier with integrity
  • Supplier Directory
  • Networking & Sponsorship events
  • Trade discounts

Get ahead of the competition

If you are interested in finding out more, please get in touch below.

Danone Nations Cup