Danone Nations Cup
The Danone Nations Cup world final will take place on the 7th September at Wembley Stadium, following a summer of football for children all around the world.
Key Facts about the Danone Nations Cup:
- The largest international football competition for children aged 10-12, involving over 2.5 million children from 32 countries
- There are 43,000 children from 4,000 schools taking part this year in the UK
- The World Final 2013 will be held at Wembley Stadium on Saturday 7th September with international ambassador Zinedine Zidane and other high profile figures
- It was previously held at the Bernabeau Stadium in Madrid in front of international media and over 45,000 spectators participating in activity through family fun zones
- They are working in partnership with ukactive and the English Schools' Football Association to create a sustainable legacy of sport and physical activity
- Danone is a long-time partner of the Responsibility Deal and Change4Life, and actively promotes the Chief Medical Officer Guidelines
It was set up following the 1998 FIFA World Cup in France, Groupe DANONE decided to create an international football tournament for kids.
In England, Danone have partnered with the English Schools' Football Association to run the Danone Nations Cup with children under the age of 12. The tournament aims to bring Danone's health mission to life by encouraging kids to have an active lifestyle and follow in the footsteps of great sportsmen, such as the tournament's global sponsor: Zinedine Zidane.
As an organisation dedicated to embedding an active lifestyle in children from a young age, we will continue to promote and support the Danone Nations Cup, an extremely popular and successful campaign that gets bigger year on year.