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EUROPEAN WEEK OF SPORT

The European Week of Sport 2018 will take place this year between 23rd – 30th September and aims to support and promote the benefits of an active lifestyle, via the #BeActive message.

The European Week of Sport aims to promote sport and physical activity across Europe, with 2018 seeing over 30 countries participating for the fourth edition of the programme.

The week is for everyone, regardless of age, background or fitness level. With a focus on grassroots initiatives, it will inspire Europeans to #BeActive on a regular basis and create opportunities in people’s everyday lives to be healthier and happier through the involvement of physical activity.

In 2017, the European Week of Sport saw more than 34,000 activities delivered across 32 European countries, resulting in over 12 million active participants. For 2018 European Week of Sport will continue to inspire people to #BeActive and aims to increase its impact on last year’s outcomes.

EUROPEAN WEEK OF SPORT IN THE UK

This year’s European Week of Sport in the UK will continue to support and promote an increase in physical activity and sport through the #BeActive message. Here in the UK we plan to align the week to themed days, to ensure there is a wide reach of the #BeActive message and variety to inspire and offer people to take part. The week will offer all involved a great opportunity to promote and align to a Europe wide campaign that will see social media support throughout the week. We will be looking to engage #BeActive ambassadors to attend events and support in generating PR activity.

Plans for the UK include a kick-off event in Glasgow, Scotland on Sunday 23 September in partnership with charity StreetGames, which will take the form of a #BeActive Festival and will aim to engage families through a wide variety of sports and activities, encouraging them to try new things and lead a physically active lifestyle.

The flagship event will be ukactive’s National Fitness Day on Wednesday 26 September, which celebrates the fun of fitness and physical activity through thousands of free activities across the country. In 2017 National Fitness Day saw over 5.1 million people get active on the day and had a huge social media presence to support the celebration of physical activity.

2018 will also see ukactive work with the likes of Mind, the mental health charity to promote the power of physical activity on our mental health and wellbeing; SportsAid, who support up-and-coming young athletes and will help engage schools as part of the My Miles Challenge; and Ordnance Survey, with its ‘Get Outside’ campaign.

The week will also include ‘Ministry does Fitness’ with the Ministry of Sound, fulfilling the European Commission’s desire for a #BeActive Night to be held as part of the week’s events.

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MEET THE AMBASSADORS

Baroness Tanni Grey-Thompson

Baroness Tanni Grey-Thompson - “I am delighted to have taken on the role of #BeActive Ambassador in the UK for the European Week of Sport. The week provides a great platform to celebrate the role that physical activity plays in supporting people in leading happier and healthier lifestyles on a huge scale. We have some great plans coming together which will involve a number of exciting partners to reach a wider audience and help people #BeActive.”

Biography

Baroness Tanni Grey-Thompson is a crossbench peer and legendary Paralympian wheelchair racer - one of the most successful British athletes of all time.
Over an international career spanning 19 years she won 11 Paralympic Gold medals, held over 30 world records and won the London Marathon six times.
In 2005 she became ‘Dame’ Tanni Grey-Thompson for her services to sport. On 23 March 2010, Grey-Thompson was created a Life Peer on the recommendation of the House of Lords Appointments Commission. Her title was conferred as Baroness Grey-Thompson, of Eaglescliffe in the County of Durham.

Baroness Tanni Grey-Thompson was appointed ukactive chair in 2015, turning her seasoned campaigning voice to the crucial issue of turning the tide of physical inactivity. She has been a leading public face for the organisation, outlining several key ukactive policy recommendations in the past two years.
In addition to her work at ukactive she is also a Board Member of several organisations including Transport for London, the London Legacy Development Corporation and the Duke of Edinburgh Awards.

Tanni has appeared regularly on TV as chair of ukactive, including on BBC Breakfast and Daily Politics, highlighting ukactive policy recommendations as well as promoting the myriad benefits of physical activity as a whole.

Tanni is also a regular feature in the print media, providing expert comment on all things physical activity related and writing several op-eds in the Huffington Post.

Becky Downie

Becky Downie - “I am delighted to be a UK #BeActive Ambassador for the European Week of Sport. They have great plans in the UK, working with their partners such as StreetGames and charities like Mind and SportsAid We, to get more people active and playing sport. As a full time athlete I recognise the importance of campaigns like this, which is why my sister Ellie and I hope to announce our very own gymnastics based initiative as DoubleDownies later this year.”

Biography

Becky started gymnastics when she was seven years old at Bigwood Gymnastics Club and won her first British title when she was 12 years old before competing in her first international when she was 13.

Becky has been the British senior women’s all-around champion two times and is particularly strong on beam and bars. She competed in the Beijing Olympic Games and finished in a British record 12th place in the all-around. In 2013 she was crowned English and British bars champion and made both the European and World bars finals. In 2014 Becky took beam gold and two silvers at the British Championships on the bars in the all-around competition and also the European bars title.

In 2015 she was part of the team that famously won team bronze at the World Championships, and also claimed bars and beam silver at the European Championships. In 2016 Becky won beam gold and bars silver at the British Championships, before helping the team win silver and becoming bars champion at the European Championships.

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