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Jack Shakespeare talks about the children’s physical activity agenda from ukactive on Vimeo.

Head of ukactive Kids Jack Shakespeare addresses the physical inactivity crisis facing children today, amid figures showing that they are the least active generation ever. He goes on to highlight the opportunities to turn the tide of inactivity, with collaboration between Government, schools, activity providers and parents vital in getting Britain’s children moving again.

Jack’s words come hot on the heels of a recent feature in Education Today, where the Head of ukactive Kids offered his view on the childhood obesity and inactivity crisis facing today’s children – particularly how building physical activity into everyday lives could instigate a turning point in the rising levels of activity.

The full article can be read here.