World Active, formerly known as World Active Forum, is a global platform that aims to unite the entire fitness and physical activity sector. Launched in June 2022, the platform brings together stakeholders from all continents to speak with a unified voice and promote health and well-being worldwide through collaboration and innovation. In this context, the platform is expected to serve as a transparent and inclusive space to exchange best practices, enhance collaboration with international organisations such as the World Health Organisation, and discuss the latest trends in the sector. This initiative will foster transparency and inclusivity and enable information and knowledge sharing among stakeholders, in line with its mission to get “more people, more active, more often” and its vision “to be the worldwide representative voice of the fitness and physical activity sector, working for a physically active, healthier world”.