ukactive today (18 January) announces the return of Sweat to East London, with boutique fitness leaders set to discuss strategies in the face of unprecedented market change.
Sweat 2019 will examine whether the boutique fitness boom is at breaking point – reaching what has been deemed ‘peak boutique’ – or if continued growth is here to stay.
Taking place at Studio Spaces on 26 February, the event will bring together more than 200 innovators from across the wellness sector – from major fitness brands and healthy nutrition providers to studio owners and investors.
The event will feature insightful keynotes, engaging panel discussions and bespoke workshops to offer a wide-lens view of the emerging trends moulding the fast-changing wellness space.
A star-studded speaker line-up includes Charlotte Dennis, Founder of Curious Consultancy, who will draw on two decades’ work with multinational companies to reveal the best methods to establish a sustainable brand in a crowded market.
Dennis will be joined by boutique fitness titan Emma Barry, who returns to Sweat with fresh insights gleaned from the recent Global Wellness Summit and CES Tech Council. She will share her five-year forecast for boutique fitness, where global competitors, tech disruptors and changing consumer tastes look set to reshape the fitness landscape.
Sweat 2019 will feature an array of engaging panel discussions, including a session on ‘Peak of Boutique’ – which will question whether the market has reached full saturation within the UK. Panellists include Chris Heron, founder of boutique rowing studio Engine Room, and Catherine Jones, Head of Marketing at multinational fitness franchise Orangetheory Fitness.
Joining these leading boutique brands will be Sweat 2019 Headline Partner Technogym, who will be showcasing their newest products in a live activation, and Media Partner WellToDo, the renowned wellness publication.
ukactive CEO Steven Ward said: “This is a time of great opportunity but also great risk for boutique fitness. Major market changes are reshaping the sector so it’s vital we ensure boutique fitness is built to last.
“Sweat 2019 will explore how businesses across the wellness sector can navigate this fast-changing climate – from forming partnerships and revolutionising customer experience to developing sustainable models for growth.”
Don’t miss out – book your tickets now
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