What is the Strategic Partner Group?
Raise your profile, build relationships, solve inactivity
A group of around 40 ukactive members (including leisure operators, suppliers, corporate brands, skills and workforce development organisations, children’s activity providers & many more) who benefit from bespoke consultancy projects and B2B networking opportunities to support their business decisions and position themselves at the forefront of the drive to tackle inactivity.
ukactive’s Public Affairs Team has a dedicated political monitoring function to ensure we are kept abreast of all relevant policy developments and able to inform Strategic Partners when developments occur that may impact their strategic or operational landscape.
Invitations to Exclusive Networking Events
Members of the Strategic Partner Group are invited to X4 insight events every year, providing a unique networking opportunity to meet, engage and collaborate with ukactive’s partners and stakeholders and examine contemporary topics of interest for the physical activity sector and gaining a unique perspective from government and industry experts on how to navigate the landscape.
Dedicated Account Manager
You will have an assigned Account Manager within the team. They will maintain regular contact with you which will include running an initial planning session at the outset of your contract and then continuing to discuss upcoming events and opportunities regarding your work plan and will be available for you to call at any stage throughout the duration of your agreement.
Driving the Physical Activity Forward Government
ukactive’s dedicated Public Affairs Department campaigns to law-makers and opinion-formers on the issues that impact on our members’ ability to operate, and lobbies to ensure that the sector has a leading role in influencing programmes being established to address the inactivity crisis in the UK.
Market landscaping & consultancy
ukactive can support you to identify potential partnership opportunities in agreed priority areas. These could include structured engagement with activity providers, healthcare professionals and commercial brands. We are able to provide unique insight into the context within which the sector operates including the best way to launch, pilot and grow your products/services and evaluate success.
Thought Leadership Opportunities
ukactive has a highly experienced marketing and communications team who can provide guidance and planning to assist its Strategic Partners with their external communications. For example, this can involve developing a comprehensive communications strategy or bespoke, on-request support such as drafting press releases, identifying key media contacts and providing social media consultancy.
Research & Insight Services
The ukactive Research Institute can conduct bespoke projects for ukactive’s Strategic Partners, measuring the impact and positive outcomes related to their work in physical activity promotion. It has also developed a specialist business analytics consultancy offer using business and member data to predict likely trends in membership demographics, member behaviour and profitability. This powerful service can be used to manage the risk associated with large business decisions and provide a degree of insight into how an organisation can maximise its profit.
Public Affairs & Stakeholder support
ukactive has its own dedicated Public Affairs Team whose expert knowledge of the physical activity sector, alongside its links with national and local government and various funding bodies, means it is well placed to assist organisations develop stakeholder & government engagement strategies, mitigate risks and stay on top on relevant legislation.
Events Sponsorship and Assistance
Strategic partners have the opportunity to sponsor headline ukactive events – including the annual FLAME Conference, the ukactive National Summit and ukactive’s exclusive quarterly Strategic Partner Events. Similarly, when a Strategic Partner is looking to organise its own event, they have access to the support and expertise offered by the ukactive Events Team.