Sweat 2022

Join us online​
Thursday 24th February 2022

About Sweat

Join us for Sweat 2022. Hosted online, Sweat 2022 will be a thought leadership event connecting forward-thinking brands, startups, influencers and investors in the boutique and independent fitness industry, as we look at how the changes to our sector over the past 18 months will inform the future and where we can find the opportunities to thrive.

Register here

Headline Sponsor

Why attend Sweat

We have an unmissable agenda and speaker line-up that promises to cover important topics, inspire and provide networking and learning opportunities for all attendees

CONNECTING

Over 200 influential sector delegates in one room. Sweat is the perfect opportunity for creating new business connections & developing existing ones.

FORWARD THINKING

The content at Sweat is cutting edge & progressive – delivered by thought leaders in the space – helping you remain ahead of the trends & understand better the future of the rapidly evolving boutique scene.

BRANDS & STARTUPS

New and exciting brands and organisations are continually emerging on the boutique scene every day. Learn more about these brands creating waves & the opportunities associated.

INFLUENCERS & INVESTORS

Meet with those who are influencing & investing in the expanding boutique fitness space.

Speakers

KEYNOTE:

The State of the Industry: UK versus the Rest of the World

Emma Barry

Co-founder and Chief Creative Soul at Good Soul Hunting

Emma Barry is a Global Fitness Authority fluent in what happens next in fitness. She advises the innovative edge of businesses in fit tech, well tech, and health tech. Emma is also Co-founder & Chief Creative Soul at Good Soul Hunting – an executive search brand specialising in purpose-driven health and wellness scale-ups.
Emma is an international bestselling author of www.buildingabadassboutique.com and keenly-courted-keynote and facilitator for business forums, trend panels, podcasts, and phygital events.
In past lives, Emma was a founding member of programming behemoth Les Mills International and Director for the luxury-lifestyle brand - Equinox. Emma's cocktail of impatience with the status quo, infectious energy, and innovative flair unlocks and activates the greatness in others.
As a provocateur of ideas, Emma deals in the currency of people, passion, and purpose. She delights in digging for game-changing insights and setting souls on fire in stellar companies that are in a hurry to impart health and happiness to the world.
A kiwi living in LA and commuting to the UK/Europe, Emma's is also partial to a Mojito.
Emma Barry

KEYNOTE:

Consumer Behaviours: Why consumers associate with particular brands and their communities

Scott Britton

Founder & Director of Battle Cancer

Scott Britton

PANEL SESSION

Consumer Behaviours: Behavioural change in consumers and why consumers associate with particular brands and their communities

Professor Andrew Lane

Professor of Sport Psychology at the University of Wolverhampton

BPS Chartered Psychologist, HCPC Registered Psychologist, Fellow of BASES
Faculty of Education, Health and Well-Being, University of Wolverhampton, UK.
Find out more about Professor Andrew Lane here:
http://www.researchgate.net/profile/Andrew_Lane
https://www.youtube.com/c/andylane27
Professor Andrew Lane

Scott Britton

Founder & Director of Battle Cancer

Scott Britton

Laura Hoggins

Director of The Foundry gyms

Laura 'Biceps' Hoggins is a PT, Author and Director of The Foundry gyms in London. She is passionate about championing strength training for women and changing the game by making fitness more inclusive and aspirational by the power of community
Laura Hoggins

PANEL SESSION

The debate: Is the hybrid model here to stay?

Chair:

Alex Peacock

Chief Commercial Officer at SweatWorks

As Chief Commercial Officer, Alex leads growth and customer engagement for SweatWorks - the leading global technology agency for the fitness and wellness industry. With over two decades of experience in building and scaling companies across the fitness technology space, Alex was previously CEO of Netpulse, a leading provider of branded apps to fitness operators, which was acquired by EGYM in 2018. Prior to Netpulse, he established and led Zoom Media’s operations in Europe for 10 years.
Alex Peacock

Panellists:

Louis Rennocks

Co-founder & Managing Director at GRNDHOUSE

Louis Rennocks

Andrew Charalambous

Director at Ignite

Andrew Charalambous

Christian Dietrich

Co-Founder & Managing Director at Joon

(Speaker) Christian Dietrich

John Penny

Managing Director at Third Space

John is an experienced operator in premium end, high volume clubs across London for the past 20 years, with revenues of over £25 million; including City Clubs, The Harbour Clubs, The Reebok Sports Club (voted best UK club) and currently Managing Director of the Third Space group. John has a specific focus on business development within membership growth, fitness and studio design, group exercise programming, personal training, Spa and Food and Beverage divisions.
John Penny

PANEL SESSION

How to invest in order to grow

Chair:

Gemma Williams

Membership Experience Manager, ukactive

Gemma Williams

Panellists:

Dave Wright

Creator and CEO at Myzone

Dave Wright

Tim West

Co-founder at 12RND and UBX Training

Fitness and tech entrepreneur Tim West has over 20 years of experience founding and investing in high-growth start-ups. Tim is currently the co-founder and Managing Director of UBX (You-Box) the worlds fastest-growing boxing franchise. (I can add more if you like)
Tim West

Sweat Partners

Headline Partner