Digital startups are transforming more people to be more active, more often.

ActiveLab is a bespoke 12-week accelerator programme of fast-track support to develop, connect and scale the best and brightest physical activity businesses. ActiveLab will promote, foster and accelerate cutting-edge innovation in health and physical activity from the UK and across the globe.


Scale focused sessions
Strategic Development
Sector Insights


Access to experts
Innovation Network
Account Management


Brand Visibility
Marketplace Awareness
Events Involvement


Partner Opportunities
Alumni Support


We are looking for cutting-edge digital products and services in the following categories:

  • Children & Families
  • Active ageing & long-term conditions
  • Workplace Wellness
  • Improving customer experience
  • Reimagining health, fitness and leisure facilities


A team with a track record
A scalable product
An Innovative product or service
Willingness to contribute to the physical activity community and the desire to improve society


Applications Open

October 2018

Applications Close

9th December 2018

Judging Panels

W/C 21st January

Class of 2019 Announced

March 2019

ActiveLab Programme

7th March - 6th June


Our Innovation Network will foster a diverse mix of startups, innovators, investors and influencers across physical activity, tech and business.

Access exclusive events and networking opportunities, as well as thought leadership and communications from the wider eco-system.

We’ll collaborate, debate and explore the biggest issues facing the physical activity community.


March 2019

Launch Event

Meet 2019 ActiveLab cohort for the first time, and join the ukactive team, and meet ActiveLab partners and influencers.

June 2019

ActiveLab Live! @ Active Uprising 2019

ActiveLab LIVE @ Active Uprising 2019 returns, this time at the sectors largest event of the year.


32 innovative businesses have taken part in 3 annual ActiveLab programmes.  Over the course of these 3 programmes, 23 workshops and 9 networking events have been delivered, over 50+ experts have been involved in mentoring, advising or programme delivery, over 1.9 million people have been reached through ActiveLab press communications and 3 pitching events to over 1000 key physical activity stakeholders.

Key FAQs


What is ActiveLab?

ActiveLab is a twelve-week accelerator programme supporting start-ups that get more people, more active, more often.  

Who is behind ActiveLab?

ActiveLab is delivered by ukactive alongside a range of partners, mentors, experts and investors. Find out who we’re working with below:

How does ActiveLab work?

Across 12-weeks, ActiveLab provides actionable insight to enable innovative businesses to scale throughout the UK and beyond.  This is delivered through workshops, collaboration sessions, 1:1 mentorships, sector expert sessions and events to connect businesses with key stakeholders from throughout the sector.


Who are you looking for?

We’re looking for great founders with innovative products or services which get more people, more active, more often. All products and services must have a digital application, fall within the stated categories and be ready to scale throughout the UK and beyond.

How will you select the final cohort?

Applications are selected against their level of innovation, team credentials and potential to disrupt to the physical activity sector. Assessed by mentors, partners and ukactive.

What happens if I’m not selected?

All applicants will have access to ActiveLab’s innovation network. So regardless of whether your business is accepted onto the programme, you will still have access to exclusive events, influencers and like-minded peers.


What stage does my company need to be at?

You should have a tested and technically defensible product, a team with a track record and a innovative product or service ready to scale throughout the UK and beyond.

Do I have to be based in London?

No, and we encourage businesses from around the world to apply. However, we expect teams to attend all workshop sessions through either physical or virtual presence. All 1-1 sessions can be arranged at the discretion of your mentor, whether that’s in person, by email, through Skype or on the phone.  The most benefit from the ActiveLab programme can be realised when present in the UK throughout the programme.

Do I need to send across a business plan?

No, we just ask that you complete our online application form.

ukactive is the leading not-for-profit body for physical activity, working with over 4,000 members and stakeholders across the UK to get more people, more active, more often. We champion the fun, enjoyment and benefits of being active.

The ActiveLab accelerator is a cost and equity free programme for start-ups.Consisting of a series of workshops, mentor relationships, events and ukactive expertise – ActiveLab looks to provide the actionable insight and connections for FitTech businesses to scale successfully.

Delivered by ukactive.