The ukactive Public affairs team campaign and engage law makers and opinion formers on the issues that impact on our members’ ability to operate, and campaign to ensure that the sector has a lead role in influencing programmes being established to address the inactivity crisis in the UK. Our campaigns, reports and thought leadership seeks to bring national attention to the important role of the physical activity sector on the front line in the fight against sedentary lifestyles – and to establish and ingrain inactivity as a top tier public health issue.
From campaigning to ensure we get a better understanding of local authority public health spending on physical activity and tracking legislation around potential threats and risks facing the sector (e.g. data insecurity) to making the case for government to extend the cycle to work salary sacrifice scheme to include other forms of physical activity – getting more people, more active more often and championing the interests of our members is at the heart of what we do.
The national debate on inactivity is happening, and moving on from one where there was debate around the crisis ever existing, to one of recognition, where remedies and solutions are now urgently required. ukactive’s ambition is to ensure that activity stays high on the agenda of our political leaders, and we will work with members and partners to ensure that not only is their opinion heard on this major issue, but they also play a lead role in influencing the debate.