ukactive has today (10 July) revealed a new theme for this year’s National Fitness Day: Powered by you!
Taking place on Wednesday 24 September 2025, National Fitness Day will see millions of people of all ages and abilities get moving and celebrate the importance of physical activity in their daily lives.
This year’s campaign puts people at the heart of the movement and this message will be driven across digital platforms as well as on the ground, with free activities hosted at fitness, leisure and sport facilities in every corner of the UK.
The ‘Powered by you!’ tagline highlights that everyone – from individuals and communities to businesses, schools and hospitals – can play their part in spreading the message around the importance of being physically active.
As well as highlighting the power of the individual to reap the benefits of physical activity, the new tagline has been designed to be personalised because the ‘you’ in ‘Powered by you!’ can be interchangeable.
For example, whether it is ‘Joe’s Gym’ deciding to use the line, ‘Powered by Joe’s Gym’, to promote their services and exercise classes on the day, or a school choosing to encourage children to come to a dance class with the line, ‘Powered by Wake Up Shake Up’, supporters can get creative and personalise the tagline for use across their channels to best suit their plans and motivations for the day.
National Fitness Day is now in its 14th year and continues to go from strength to strength. This year’s theme encourages people of all ages, backgrounds and abilities to get involved in whatever way they wish.
The National Fitness Day 2025 guide is now available to download – providing gyms, swimming pools, leisure centres, sports clubs, schools and businesses top tips to help everyone get involved on the day. Additional resources will soon be available, such as digital posters and social media assets, to help activity providers promote their events on the day.
A quarter of the population in England is classed as inactive (averaging less than 30 minutes of physical activity a week) – with women, those from lower socio-economic groups and Black and Asian people less likely to be active than others.
The Government’s new NHS 10-Year Health Plan for England is called ‘Fit for the Future’ and outlines the importance of using public campaigns to motivate millions more to move on a regular basis. As a proven campaign, National Fitness Day offers an opportunity for the Government to raise awareness and engagement to help achieve its ambitions.
The UK Health & Fitness Market Report 2025 revealed that a record 11.5 million people are now members of a health and fitness club in the UK, with more than 600 million individual visits recorded to clubs in 2024.
With more people than ever using these services for their physical and mental wellbeing, National Fitness Day 2025 can help reach even more people with the physical, social and mental benefits of an active lifestyle.
Huw Edwards, CEO of ukactive, said: “As our nation continues to place greater value on physical and mental health, National Fitness Day is a powerful reminder of the many benefits of regular exercise — helping to support our mental wellbeing and overall quality of life.
“This year’s theme, ‘Powered by you!’, demonstrates that anyone can get involved, whether you’re a seasoned gym-goer or just beginning your health and fitness journey.
“With an increasingly health-conscious and active nation, the Government also has a golden opportunity to utilise this year’s campaign by supporting our sector and the communities we serve to improve activity levels, which will also help the NHS and ensure a healthier workforce for economic growth.
“We encourage all our members, partners and organisations across the UK, to get involved and help power National Fitness Day in every community.”
Tim Hollingsworth, CEO of Sport England, said: “Active lifestyles prevent over 3 million cases of chronic illness a year – including depression, diabetes and dementia – and save £10.5 billion annually for the health and care system.
“National Fitness Day is a great moment to celebrate getting active and how important it is for the physical, mental, and economic health of the nation.”
To find out more about National Fitness Day 2025, visit www.nationalfitnessday.com
To download our National Fitness Day 202 guide, click here.
Keep your eyes peeled for new resources and tips to get involved by following National Fitness Day on LinkedIn, Instagram and X.
