Recent developments within the fitness sector have brought the role and value of ‘aggregators’ or booking intermediaries into focus. There is now greater emphasis on the need for factual, evidence based and independent analysis of both the risk and opportunity presented by aggregators.
For this project the ukactive Research Institute have partnered with MoveGB and DataHub to explore how key membership metrics differ between two data sets: individuals with a standard membership who use one operator (but could visit different sites within that operator group), and those who access a range of operators and activity types. This will start the process of understanding how aggregators and intermediaries act within the market and how this interacts with traditional gym membership models.
For more information, please contact the ukactive Research Institute at research@ukactive.org.uk