The ukactive Research Institute produces an annual Moving Communities: Active Leisure Trends Report in collaboration with DataHub, looking at the broad trends and themes across the public sector leisure landscape.
The report analyses a data set of hundreds of sites, providing data from millions of visits. This data set is expanding each year. The report includes an exploration of the following key themes:
Who is using community leisure centres?
When are people visiting?
What activities are people choosing to do?
How do different demographic groups behave?