Being part of a specialist sports marketing agency, I have a deep understanding of the fitness sector and wider sports. We work with a variety of sports brands and sports governing bodies.

As a tool in the fitness sector, marketing is often overlooked and undervalued. However, it’s often the answer to raising awareness, breaking down barriers and supporting us in our mission to get more people active and I want to change this.

I actively seek to share the latest marketing and industry thinking to knowledge share and challenge the status quo to drive the sector forward.

Her agency has a mission to ‘spread the word’ about the incredible benefits of sport and physical activity, Get more people physically active and Create value and make a difference in society.

Sue has much experience of assisting organisations to raise profile, engage with key stakeholders and maximise sponsorship opportunities and is well connected across the sports and fitness sector, with an extensive network of strong contacts in key associations.

Sue is currently Chair of Get Berkshire Active (County Sport Partnership), a non-executive Board Director of the County Sport Partnership Network and a founding Trustee of The Women’s Sport Trust.

Working at the FIA in 1999 kindled a passion for the industry and ultimately led to me setting up a boutique PR agency to promote others working so hard to get the nation active.

Since launching Big Fish I have worked closely with ukactive, most recently alongside our clients DataHub, Precor and Exercise on Referral expert, ReferAll, publicising joint research initiatives, including the British Active Students Survey (BASS report), Reimagining Ageing Report, and Exercise On Referral partnership.