In this blog from ukactive Strategic Partner, Wellhub, Jas Genesis, Fitness Partners Director, shares how corporate wellness partnerships can help fitness and leisure providers grow their business.
The UK’s physical activity sector is in constant motion, facing challenges from rising costs to shifting consumer habits. For many fitness and wellness businesses, the key is to find a sustainable way to grow. At Wellhub, we’ve seen a powerful opportunity to become a long-term solution, as many businesses are finding their answer in corporate wellness partnerships.
This isn’t just a hunch; it’s a strategic shift backed by data. We recently conducted a global survey of 600 leaders from gyms, studios, and wellness apps, and the insights could change the way operators shape their growth strategies. The findings reveal that corporate wellness acts as a scalable, outsourced sales channel, driving new member acquisition, boosting retention, and fuelling long-term growth.
So, what can the UK’s fitness and leisure sector learn from this?
Corporate members are a valuable asset
Our research shows that members acquired through corporate wellness partnerships aren’t just signing up—they’re staying. 94% of providers in the United Kingdom reported higher retention rates among corporate members. These individuals are often entirely new customers who return more frequently after their first visit, building lasting habits and a deeper connection to your business. This loyalty translates directly into stable revenue and a better lifetime value, helping you build a more robust financial foundation.
Partnerships boost profitability and acquisition
Many operators might assume corporate partnerships are complex or not highly profitable. Our survey challenges this notion head-on. In the UK, 89% of our respondents said their profitability had increased through these collaborations, and 94% found them effective for acquiring brand new members. This demonstrates that corporate wellness is a direct and measurable contributor to a healthy bottom line. The model delivers tangible value across every type of provider, from boutique studios to large-scale leisure centres.
Engagement is key to unlocking success
The most successful businesses find that the greatest benefits emerge when they fully embrace the partnership. By making the most of their profile features and tapping into co-promotional opportunities, providers can naturally amplify their visibility and attract more members. This simple collaboration is all it takes to turn corporate-sourced members into long-term advocates for your brand, fostering organic growth and a stronger community.
The future of our sector is collaborative. By working with corporate partners, we can not only help more people become active but also ensure our businesses grow stronger and more sustainably.
To find out more about Wellhub and to read The Corporate Wellness Report for Gyms, Studios & Wellness Apps, click here.
Wellhub is a member of the ukactive Strategic Partner Group – find out more here.
Disclaimer: Any views or opinions expressed are solely those of the author and do not necessarily represent those of ukactive.
