”The ukactive Research Institute provides high quality, rigorous, and innovative research, evaluation, and business intelligence services that achieve sector, policy, and academic impact.
The aim of our data and insight function is to support our members and the wider sector through comprehensive market insight and regular, up-to-date, business intelligence reports at both sector and organisational level. Our research and evaluation function aims to contribute to the academic evidence-based about the use of exercise and physical activity programmes in the improvement of quality of life, prevention, and management of disease.
Our two primary objectives are to:
1. Bridge the evidence gap between traditional laboratory based ‘exercise is medicine’ research and pragmatic real-world interventions
2. Provide up to date and actionable business intelligence insight to drive strategy and business planning
We work with a diverse range of stakeholders and partners including leisure operators, local authorities, government agencies, wearable technology and equipment suppliers, and academic institutions to conduct in-depth analysis of physical activity initiatives, collecting and collating evidence from a wide variety of data sources utilising mixed methods, and situation suitable research designs.
How We Support our Members
We can provide a number of services for our members, including:
›› Research and Evaluation
›› Data and Insight
›› Business Performance Benchmarking
›› Consultation and Stakeholder Engagement
For more information on these please see the ‘Services’ page
For details on James's research please visit https://www.researchgate.net/profile/James_Steele4