Research Institute

Research and Evaluation

Evaluate physical activity interventions, determine what is having the greatest impact, establish and promote ‘what works’.

The ukactive Research Institute is experienced in designing and implementing a wide range of research, evaluation, and insight projects using a variety of methods including questionnaires, focus groups and semi-structured interviews, and objectively measured health measures. Evaluations are targeted per project, however often adopt a triangulation approach to data collection, combining relevant quantitative and qualitative methods.

We have a proven track record of producing evaluation frameworks to evidence impact in different settings and for specific populations including inactive and frail older adults, adults not meeting the Chief Medical Officer’s physical activity guidelines, students, and school children and families.

We are also happy to discuss the needs of any specific projects and offer additional bespoke services as required.

To view our public and sector facing reports please click here

To view our academic publications please click here


Design and Implementation

Design and implementation of measurement and evaluation frameworks

Data Collection

Data collection (qualitative and quantitative), analysis and reporting


Production of academic articles linked to commissioned research projects

Bespoke data analytics

Our team can produce insight reports to help you get the most out of your data. This could feature:


Customer Landscaping - Through identification of current member trends we can identify target members, ascertain the needs of these members, and understand how your current product satisfies these needs.

Lifetime Value Mapping - Reveal how much a member relationship is worth.

Customer Segmentation - Tailor your relationship with your customers in order to increase retention rates and optimise the value of each customer to the business.

Predictive Modelling - Predictive analytics will enable the use big data (both stored and real-time) to move from a historical view to a forward-looking perspective of the customer.


Bespoke Surveying

A quick and cost-effective way to capture the views of the UK leisure centre and health club market.

Impact Assessments

Measuring and quantifying the impact that changes to your site have on members.

Literature Reviews

Both rapid and full systematic literature reviews, in addition to meta-analysis, to understand the existing evidence base

Data and Insight

Capturing, sharing and analysing data in new ways can transform how our sector develops and how we continue to make decisions.

Through the use and manipulation of data ukactive aims to provide comprehensive market insight and generate bespoke consumer intelligence to support your business performance.

We work closely with clients to make the important shift from collecting to connecting data revealing valuable new insight. Using this data-driven approach, we can develop evidenced-based recommendations and strategic advice designed to achieve your business priorities such as improving retention and growing your membership base.

Our team of data and industry experts will provide advice and support on what a high-quality data set should look like, and how to extract crucial information to drive business performance.

Strategic Partners