ukactive has today (19 December) revealed details for next year’s leading boutique fitness event, Sweat, including the announcement of headline speakers Richard Earney and Emma Barry.
Richard, the National Program Director at Midtown Athletic Club, will join founding member of Les Mills International and Sweat favourite Emma as she facilitates the event on Thursday 20 February.
Sweat will be hosted at a new venue in 2020, with leaders from across the fitness space descending on the historic Old Truman Brewery in East London.
The event, powered by Technogym, will explore the opportunities for growth and expansion within the boutique fitness sector, as well as the lessons for the wider sector.
Emma will open the day by sharing her latest insights on the sector, including the big talking points from her upcoming book. She will also chair a session with expert input on reinvestment, consolidating success, customer experience and expansion.
Richard’s keynote speech will focus on the boutique community, expanding boutiques and learning from the successes and failures of the industry.
With further keynote speakers set to be announced over the coming months, the event also sees the return of the popular masterclasses, with new sessions focused on branding, creation of space, consolidating success, campaigns, expansion and secondary offerings.
Now in its fourth year, Sweat will build on the success of 2019’s sold-out event which asked if boutique fitness had peaked – but showed an industry that is still going from strength to strength.
Technogym Commercial Marketing Manager, Craig Swyer said: “Technogym is delighted to again be the headline partner with ukactive to host Sweat in 2020.
“We see exciting opportunities for the boutique sector to continue its growth and Sweat is always an unmissable event with high quality speakers, thought leadership and practical insights.”
ukactive CEO, Huw Edwards said: “This is an exciting time for boutique fitness, with as many opportunities as pitfalls before us.
“Sweat 2020 will look at the constantly changing wellbeing landscape, where boutiques look at forming partnerships, take a customer focus and constantly renew their offer to develop their sustainable business models.
“We look forward to welcoming leading figures from the totality of fitness and wellbeing industry to learn, share knowledge and network.”
To find out more and secure your early-bird tickets before Christmas,
visit our SWEAT website