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By James Moore, Co-founder of Coordinate Sport

Lockdown restrictions have impacted every aspect of our lives. Young people, who rely heavily on the social experiences they have around learning and activities, have found themselves sitting in front of a screen for months. While Netflix might be showing record-high usage, sitting in front of a screen for both learning and leisure has impacted our mental or physical health.

Continued inactivity across a lifetime is estimated to cost the UK economy £53.3bn, a shocking statistic when two-thirds of parents say their children haven’t been active for even an hour a day during pandemic restrictions. Across the worlds of sport, charity, government and education, the verdict is in: if we are going to help improve wellbeing for the youngest people in society, we need to focus on getting as many moving as soon as possible.

As restrictions ease, activity providers need to place themselves in the best possible position to absorb, assign, manage and complete multiple bookings. Automation will be key. But why automation, and how can it help your activities business to meet the societal challenges we face?

Maintain happy customers

Automation can be a key area of your IT and business processes. When it comes to your customers, maintaining consistency by using automation will help your business get the balance right between activities and admin. The best way to grow your business is not pouring over spreadsheets and loose paper timesheets but focusing on growing the volume and quality of delivery.

As booking and customer volume increases so does the risk of error. Implementing automation keeps every booking consistent, covering key business processes, maps, safeguarding, health and safety, documentation, customer preferences – everything your business needs to provide a quality experience. The more consistent and error-free your correspondence, the more trust schools, organisations and parents will have in your brand.

It’s not just improving customer experience, but the data that helps you make decisions. With automated reporting functions, you can build detailed data from your business. No more ‘guess-timating’Get concrete reports for your funders and for your business so you have the right type of information that can help you invest more in your business.

Keep your staff motivated

The last thing you want in a busy period is a mass exodus of disgruntled staff, fed-up with impossibly large workloads – especially if that workload is messing about with paper mileage reports and policy documents. Whether it’s a holiday camp or a regular weekly session, staff timetables will automate all the session data they need, and you can save paper and time with automated payroll, bookings and staff timetables.

Alerts and reminders can keep staff on target wherever they are. You can update timetables and get alerts when your team has seen and understood them. If you take on more staff, you have a ready-made system that can absorb further staff with a minimal amount of admin.

With less admin, your staff have the time to upskill, providing your business with more talent to build sessions. And intelligent automation alerts you to issues when it’s small enough for you or a member of your team to fix. Automate the simpler queries so you can free up your staff to respond to the queries that really need seeing to. With COVID-19 still prevalent, safety has to be your number one priority.

Fast-paced, well-managed growth

The more business processes you automate, the more time you have to invest in growing your business. The more data you compile through automation, the better the decisions you will make about what processes to automate.

The key is time. Whether you’re putting more time into marketing or offering more of your services to existing customers. Time gives you the capacity to get out of the office and meet prospective customers or work in schools.

Growth is expensive so invest in the types of automation software that has wider applications. Creating settings that are established modes of running activity sessions means there are several solutions to make your business processes easier to manage. Keeping equipment within bubbles could be the new normal so knowing what you have and where you need to increase capacity will help you grow in a manageable way.

Find out more about Coordinate Sport, which is built for the activities sector.