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ukactive today (27th April) unveiled the finalists for the Flame Awards 2017, which will see public, private and third sector heavyweights lock horns for the physical activity sector’s most prestigious accolades.

Places for People Leisure lead the way amidst tough competition among local authority operators, with nine nominations in four categories, closely followed by Serco Leisure, Everyone Active, GLL and SIV with four nominations each.

The Leisure Centre Operator of the Year Award sees several public operator giants in contention, with 2016 champion and three-time winner Everyone Active looking to retain the crown, amid stiff opposition from major players GLL, Places for People Leisure, Parkwood Leisure and SIV.

Xercise4Less tops the charts among private operators with four nominations, including for Health Club Operator of the Year which sees them go head-to-head with The Club Company.

Other categories include the Shaping Young Lives Award, which recognises significant contributions to getting children active. The award this year will be contested by Amanda’s Action Club, Fit for Sport, Kinder Active Ltd, SCL Education Group, Sports Quest, Water Babies and Premier Sport.

The Flame Awards will take place on 28th June at the International Conference Centre in Telford as part of a significantly expanded Conference format for 2017.

This year marks the evolution and expansion of Flame – becoming a two-day event – with the addition of Ignite, a brand new workshop preceding the Flame Conference on the 27th June.

The day-long Ignite conference is aimed at offering ambitious operational, sales and team managers the insights and skills they need to become future leaders in the sector. Sector experts will take attendees through sessions developing sales, customer engagement and leadership skills, as well as providing strengthened understanding of the wider physical activity landscape.

ukactive Executive Director Steven Ward said: “Flame remains a leading event for the physical activity sector but in our pursuit of continued evolution for the industry, we have revamped this year’s event to be bigger, more informative and varied than ever.

“This brings together expert insight and workshops on some of the burning issues and fresh challenges faced by our sector in a fast changing landscape, particularly at site level.

“The addition of Ignite means there is now a tailored conference for motivated general managers, giving them the tools to foster world-class practice throughout all levels of the physical activity sector.

“Meanwhile, the quality of all finalists and the intensity of competition between them ensures the Awards night will be a blockbuster finale to Flame. I wish the best of luck to all those vying for an award.”

The full speaker line-up for the Flame Conference, taking place on 27th June, will be unveiled in the next couple of weeks.

The full list of finalists for the Flame Awards 2017 is as follows:

Finalists – Flame Awards 2017

Supplier of the Year

Active IQ

Alliance Leisure Services Ltd

Fit For Sport


Pozzoni Architecture Ltd

SRS Leisure

The Pulse Group

Love Recruitment Ltd

Taylor Made Designs

Shaping Young Lives

Amanda’s Action Club

Sandwell Active Schools Programme, Fit for Sport

Kinder Active Ltd

Football Academy Programme, SCL Education Group

Sports Quest

Water Babies

Premier Sport

Healthy Partnership

ActiveAbility Southampton, Active Nation UK

Let’s Get Movin’, Inspiring Healthy Lifestyles

Run For Your Life, Jubilee Hall Trust

Steps to Health, Parkwood Leisure

Premier Sport, Premier Education

Neighbourhood Life Programme, Serco

Spark of Innovation

Social Value Calculator, 4Global

Oomph! Community Exercise, Oomph Wellness

eGym, eGym

Sway Dance, Parkwood Leisure

Physical Activity Campaign

Road to Rio, Everyone Active

Fit for Me, Liverpool City Council

Parkrun UK

Dive In, Speedo

Active Workplace

Total Health, Seven Stones

Solent Health, Southampton Solent University

Leisure Centre Operator of the Year

Everyone Active


Parkwood Leisure

Places for People Leisure


Health Club Operator of the Year

The Club Company


Leisure Centre of the Year (Multi-use)

Fareham Leisure Centre, Everyone Active

Stratford Leisure Centre, Everyone Active

Denbigshire County Council, Nova Prestatyn

English Institute of Sport Sheffield, SIV

Kentish Town Sports Centre, GLL

Eltham Centre, GLL

Stockport Sports Village, Life Leisure

Gosport Leisure Centre, Places for People Leisure

Maltby Leisure Centre, Places for People Leisure

West Bromwhich Leisure Centre, Places for People Leisure

Concord Sports Centre, SIV

Maidstone Leisure Centre, Serco Leisure

Ponds Forge International Sports Centre, SIV

Spiceball Leisure Centre, Parkwood Leisure

Leisure Centre of the Year (Streamline)

Etwall Lesiure Centre Leisure, Active Nation

Pancras Square Leisure, GLL

Featherstone Sports Centre, Featherstone Sports Centre

Latymer Sports Centre, Latymer Upper School

Houldsworth Village, Life Leisure

Oak Tree Leisure Centre, Serco

Godalming Leisure Centre, Places for People Leisure

Thorncliffe Health & Leisure Centre, Places for People Leisure

Fakenham Sports & Fitness Centre, Places for People Leisure

Castle Place Leisure Centre, Places for People Leisure

South Ribble Tennis & Fitness Centre, Serco

Team Hud Sport, University of Huddersfield

Health Club (Multi-use)

Branston Golf & Country Club

Crow Wood Leisure

Ribby Hall Village, Ribby Hall Village Health Club

Castle Royal Golf & Country Club, The Club Company

Benton Hall Golf & Country Club, The Club Company

Health Club (Streamline)

Twickenham, Anytime Fitness

Spirit Health Club Gloucester, Interstate Hotels Europe

Places Gym Preston, Places for People Leisure

Chartham Park Golf & Country Club, The Club Company

North Shields, xercise4less

Renfrew, xercise4less

Leeds North, xercise4less

Spirit of Flame Award

Amanda Frolich, Amanda’s Action Club

Jana Novotna, Everyone Active

Sam James, SOSA Dance Fitness

Joanne Honeywill, Places for People Leisure

Harley Hicks, GLL