ukactive has today (15 February) unveiled the full agenda for boutique fitness event Sweat, which takes place at Studio Spaces in East London this month.

A raft of new speakers and panellists have been announced, including Adidas Ambassador and Fiit Master Trainer Adrienne Herbert, who will explore the success of disruptors in the boutique fitness and how established brands can adapt and diversify to meet the challenges they pose.

Details have also been revealed of the session from Charlotte Dennis, who will discuss tactics for building a lasting brand in an ever-more saturated market, exploring the key marketing principles to help future-proof boutique operators.

Following this session, David Lloyd’s Michelle Dand, Hutchison Technologies CEO David Hutchison, and Olivia Brafman from Ministry of Sound Fitness will come together for a panel session  outlining the role of engaging consumer experiences.

They will discuss every aspect of consumer experience in delivering loyalty and growth, from creating an attractive physical space through to inspiring staff.

Other panel sessions include an intriguing debate on Generation Z – a key demographic for boutique fitness – discussing how boutique operators can inspire lasting loyalty among younger audiences.

Panellists for this session include Gen Z specialist Chloe Combi, Gymbox Brand Director David Cooper, twentysix Senior Business Development Manager Amy Johnson and MINDBODY Managing Director Kevin Teague.

Joining these leading boutique brands will be Sweat 2019 Headline Partner Technogym, who will be showcasing their newest products in a live activation, and Media Partner WellToDo, the renowned wellness publication.

ukactive CEO Steven Ward said: “Drawing in speakers from across the world that include studio owners, expert marketers and major brand ambassadors, the finalised agenda for Sweat 2019 promises a truly illuminating experience.

“I’d urge anyone in boutique fitness looking to future-proof their brand to grab a ticket while you still can and join us for a day of insight, networking and debate.”

Technogym Marketing Director Craig Swyer said: “Technogym is delighted to be the headline sponsor of Sweat. This event is always a great opportunity to share and learn from key trends and insights, with a diverse agenda featuring a huge variety of excellent contributors.”

Don’t miss out – view the agenda and book your tickets here