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Virgin Group Founder Richard Branson wrote in his 2013 book that “publicity is absolutely critical. A good PR story is infinitely more effective than a…

The Prime Minister’s appointment of Tracey Crouch as the UK’s first Ministerial lead for loneliness signals the growing importance of this issue and the emphasis…

As we look to the year ahead in Westminster, it is important to reflect on the significant parliamentary successes 2017 offered. From developing new relationships…

“If you’re a brand and you want to do something exciting, partner with ukactive because we will make a difference and we will change people’s…

Swimming Nature CEO Adam Paker When it comes to data, the key is to gather as much as we can on our customers. Demographic information…

By Jenny Patrickson, Managing Director, Active IQ It has certainly been another busy year for The Chartered Institute for the Management of Sport and Physical…

By Jennifer Saxon, Senior Director of Corporate Marketing at MINDBODY MINDBODY recently commissioned research that gave some fascinating insights into how and why people exercise…

By Vicky Mose, Senior Product Manager at YMCA Awards YMCA Awards is a leading brand in the fitness sector, having had years of delivering quality…

By Michael Clark, Business Development Director for Swimming Nature In recent years, there has been a tremendous uptake in water-based fitness like triathlon, stand-up paddle…

By Public Affairs and Policy Researcher Emma Giaretto Last month, Strictly Come Dancing returned on BBC1 for its 15th edition to the delight of the…