Fitness technology (fit-tech) has become widespread throughout consumer and commercial markets. 79% of people use technology to support their health and wellbeing, and physical activity businesses are developing their own answers to increasing consumer demands for more exciting digital experiences.

The fit-tech opportunity is growing day by day, and the physical activity sector has to be proactive to grasp it to realise its fullest impact.

The Fit-Tech Framework, supported by Life Fitness, provides the practical guidelines to boost the adoption of fit-tech throughout the physical activity sector. This include practical insights for those adopting fit-tech, as well as those developing innovative fit-tech approaches to ensure a cohesive approach develops across the sector.

Through the effective approaches the Fit-Tech Framework outlines, organisations throughout the physical activity sector have the power to proactively engage with technologies, enhance their businesses, and get more people active as a result.

Through the effective approaches the Fit-Tech Framework outlines, organisations throughout the physical activity sector have the power to proactively engage with technologies, enhance their businesses, and get more people active as a result.