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Tanni Grey-Thompson kicks off National Fitness Day countdown with #Fitness2me campaign

Tanni Grey-Thompson kicks off National Fitness Day countdown with #Fitness2me campaign

11 August 2016

Crossbench Peer launches social media drive with National Fitness Day less than one month away

Baroness Tanni Grey-Thompson has fired the starter pistol on the final sprint towards National Fitness Day 2016 by kicking off an innovative social media campaign celebrating the power of fitness.

Taking place on Wednesday 7th September, this year’s National Fitness Day, the biggest annual celebration of fitness and physical activity across the UK, will see leading retailer Argos become the headline partner, as well as offering a whole host of exciting activities throughout its 842 stores.

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ukactive responds to BIT Calorie Counting report

ukactive responds to BIT Calorie Counting report

09 August 2016

Following the publication of the Behavioural Insights Team (BIT) report Counting Calories: How under-reporting can explain the apparent fall in calorie intake, ukactive Executive Director Steven Ward has reiterated the primary importance of regular physical activity as part of a healthy lifestyle.

The report suggested that higher-than-reported calorie consumption was the cause for rising levels of obesity and said that tackling physical inactivity should not become a distraction from cutting public calorie intake.

However, the report conceded that Britons do consume fewer calories now than they did in the 1970s – when obesity levels started to increase – coinciding with a significant drop in physical activity. Critics also pointed out that the report highlighted human tendencies of under-reporting calorie consumption to support its key points, without allowing for the established fact that humans also tend to over-report their levels of physical activity.

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Children’s inactivity agenda comes under renewed focus as research from Premier Sport & ukactive Research Institute makes the headlines

Children’s inactivity agenda comes under renewed focus as research from Premier Sport & ukactive Research Institute makes the headlines

09 August 2016

Research carried out by the ukactive research institute alongside Premier Sport found that schoolchildren fitness levels were seeing a considerable drop off over the summer months. The ‘My Personal Best’ measurement programme provided an accurate reading of kids fitness by measuring their V02 max through a shuttle run test rather than focusing on BMI.

Last week the study hit the front-page of The Telegraph and was also reported in both The Daily Mail and The Sun. ukactive Research Director and lead author Dr Steven Mann was quoted as saying “this research shows for the first time that the UK’s youth inactivity pandemic stems from inactive summer holidays. In years gone by school summer breaks would be spent being active outdoors”.

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ukactive responds to Lancet inactivity research

ukactive responds to Lancet inactivity research

28 July 2016

ukactive Executive Director Steven Ward has responded to new research published in the Lancet today, which highlights the dangers of physical inactivity. 

Following his comments in today's Daily Telegraph front-page story, Ward appeared on Julia Hartley-Brewer's Talk Radio show to discuss the practical steps that employers can take to embed physical activity in offices.

"We're going into our places of work, which have environments set up to get us sitting down and doing nothing," he said.

"If you create a culture of an active office you create the culture of a happy and engaged office.

"Employers could do something as simple as putting 'walking meeting' as the first option on meeting-room booking lists."

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ukactive back supporting Change4Life’s 10 Minute Shake Up with Disney, as industry operators sign up to help get families active this summer

20 July 2016

This summer ukactive are once again supporting the 10 Minute Shake Up, an exciting initiative from Change4Life in partnership with Disney, offering ukactive members a unique opportunity to use Disney characters to inspire children and their families to be more active.

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